How to Get Your Firm Recommended by ChatGPT, Claude and Perplexity
AI tools now shape which firms buyers shortlist. Here's how ChatGPT, Claude and Perplexity pick who to recommend, and four things to fix on and off your site.
Marketing Lab
Notes on brand, marketing, communications, and the systems behind them.
Practical posts for founders and leaders at growing B2B companies on keeping a brand consistent, coordinating the people who make it, and setting up marketing that runs and produces results.
How to Write a LinkedIn About Me Section That Actually Brings You Clients
Start writing About Me sections in a way that actually brings you clients.
What Changes When You Install a Real LinkedIn Lead System
See how the Beyond Referrals LinkedIn Engine helps boutique firms build a predictable LinkedIn lead system in 8 weeks, beyond referrals alone.
Every Reason You Haven't Started on LinkedIn Yet, Addressed Honestly
If you've been interested in building a LinkedIn lead system for your firm but something keeps getting in the way, this post is for you.
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Retained brand marketing and communications for B2B companies of 20 to 150 people, and defined projects for smaller teams.