Work & Recent Wins | Jameela Ghann, CM

Client work

Websites and brands built to be booked.

7 projects shown

Psychology practice

Mend Psychology

Web designContent strategySEO

Turning “no waitlist, no bureaucracy” into a real positioning advantage.

Mend Psychology serves Calgary and rural Alberta clients dealing with depression, anxiety, trauma, divorce, and co-parenting challenges. What set them apart was their commitment to accessibility: no waitlists, free consultations, flexible options, and direct billing. The goal was a website that led with that difference instead of burying it.

Rural + urbanBoth audiences addressed in the site structure

0 waitlistsThe lead positioning statement across the site

8 pagesSpecialty service pages built for local SEO

Mend Psychology website. Click to enlarge.

Psychology practice

Ilera Psychological Services

Web designSEOStrategy

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A website that reflects the care and specificity of a practice built for BIPOC communities.

Ilera Psychological Services is a Calgary-based team of licensed psychologists and social workers specializing in anxiety, depression, trauma, PTSD, and EMDR therapy for BIPOC individuals, children, families, and couples. The challenge was building a web presence that showed professional credibility and the cultural safety clients need to feel before they book.

In-person + virtualBoth delivery options explained up front

EMDRSpecialist service page built to rank

BIPOC-focusedPositioning built into every section

Ilera Psychological Services website screenshot

Ilera Psychological Services website. Click to enlarge.

Coaching and mentorship

Khamoye Williams, IPG Mentorship Canada

Web designContent strategyCRMAutomation

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A personal brand site that turns lived experience into a credible, high-trust offer.

Khamoye Williams is a Jamaican pharmacist who failed the PEBC licensing exams twice, then passed them all and became a licensed pharmacist in Canada in 11 months. She built IPG Mentorship Canada to help other international pharmacy graduates avoid the costly mistakes she made. The site needed to lead with her story and turn it into two clear offers.

Story-firstHer story is the main reason people book

2 offersSeparate paths for mentorship and calls

Built on GHLCRM, booking, and automation connected

Khamoye Williams and IPG Mentorship Canada website. Click to enlarge.

Beyond the builds

Recent wins worth talking about.

Results from campaigns, landing pages, SEO, and marketing systems built for clients.

SEO and content

Shopify app company

SEOContent strategyGrowth

Organic landing pages earned over 1.1M search impressions in 3 months.

A search-led content strategy drove high-intent traffic to commercial landing pages. The strongest page brought in 3,289 clicks on its own, and organic landing pages supported 597 account signups during the period measured.

1.1MSearch impressions

18,619Organic clicks

597Account signups

Google Analytics and Search Console reporting. Click to enlarge.

Landing page and paid ads

Campaign-specific landing page

Landing pageAds managementConversion

A landing page built for one paid campaign, matched to what the ad promised.

The copy, structure, offer, and calls to action were designed around what visitors had already seen in the ad. Matching the page to the ad removes friction and keeps the visitor focused on one next step.

Ad-alignedPage message matched the campaign

1 offerOne focused path to convert

Built to testStructure set up for campaign learning

Campaign-specific landing page screenshot

Landing page made for a specific ad campaign. Click to enlarge.

A/B testing

Kate Somerville style landing page test

Landing pagePaid trafficTesting

Two landing page formats tested to see what paid traffic responded to fastest.

The test compared a form-first layout with a more visual, editorial layout. The goal was to find which structure gave campaign traffic the easiest path to action, and use that to guide future landing pages.

A/B testTwo layouts compared

Paid trafficDesigned around ad visitors

Real behaviourLayout decisions based on data

Landing page A/B test showing two layout options

A/B test creative showing two layout options. Click to enlarge.

Growth and activation

SaaS signup growth

Email marketingAutomationActivation

Monthly signups grew 33%, and onboarding completion rose from 25% to 44%.

Signups were only half the story. The bigger win was the share of new users who finished onboarding, which gave the product a stronger activation path after signup.

2,200Signups in September 2021

33%Month-over-month lift

44%Completed onboarding

Signup growth dashboard. Click to enlarge.

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Real projects, with the results to show for them.