Selected Work
Real projects.
Real results.
Websites, marketing systems, and content built for professional services businesses, from solo service providers to growing teams.
Client Work
7 items shownTurning "no waitlist, no bureaucracy" into a real positioning advantage.
Mend Psychology serves Calgary and rural Alberta clients dealing with depression, anxiety, trauma, divorce, and co-parenting challenges. What made them distinct was their commitment to accessibility, including no waitlists, free consultations, flexible options, and direct billing. The goal was a website that led with that differentiation clearly instead of burying it.
Website screenshot for Mend Psychology. Click image to enlarge.
A website that reflects the care and specificity of a business built for BIPOC communities.
Ilera Psychological Services is a Calgary-based team of licensed psychologists and social workers specializing in anxiety, depression, trauma, PTSD, and EMDR therapy for BIPOC individuals, children, families, and couples. The challenge was building a web presence that communicated both professional credibility and the cultural safety their clients need to feel before booking.
Website screenshot for Ilera Psychological Services. Click image to enlarge.
A personal brand site that converts lived experience into a credible, high-trust offer.
Khamoye Williams is a Jamaican pharmacist who failed the PEBC licensing exams twice, then passed all of them and became a licensed pharmacist in Canada in 11 months. She built IPG Mentorship Canada to help other international pharmacy graduates avoid the costly mistakes she made. The site needed to lead with her story and convert that story into two clear offers.
Website screenshot for Khamoye Williams and IPG Mentorship Canada. Click image to enlarge.
Beyond the builds
Recent wins worth
talking about.
A few results from campaigns, landing pages, SEO projects, and marketing systems built for clients. This section is structured like the client work above so the proof is easier to scan.
Organic landing pages generated over 1.1M search impressions in 3 months.
Search-led content strategy helped drive high-intent traffic across commercial landing pages. The strongest landing page generated 3,289 clicks on its own, and organic landing pages supported 597 account signups during the period measured.
SEO improvement screenshot from Google Analytics and Search Console reporting. Click image to enlarge.
A landing page built specifically for a paid ad campaign, not generic website traffic.
This page was created to match a specific ad campaign, which means the copy, structure, offer, and calls to action were designed around what the ad traffic had already seen before landing on the page. The goal was to reduce friction and keep the visitor focused on one clear next step.
Landing page made for a specific ad campaign. Click image to enlarge.
Two landing page formats tested to understand what paid traffic responded to fastest.
The test compared a form-first layout against a more visual, editorial-style layout. The purpose was to identify which structure created a clearer path to action for campaign traffic and use that learning to guide future landing page decisions.
A/B test creative showing two landing page layout options. Click image to enlarge.
Monthly signups increased by 33%, while onboarding completion improved from 25% to 44%.
Growth was not only measured by top-line signups. The bigger win was improving the percentage of users who completed onboarding, which created a stronger activation path after signup.
Signup growth dashboard. Click image to enlarge.
Want results like these
for your business?
Book a free 30-minute call and let's talk about what your business actually needs, website, marketing system, or both.