Paid Ads Management Calgary | PPC | Jameela Ghann, CM
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Paid ads management, Calgary

Turn ad spend into leads you can actually attribute.

Strategy-first PPC management for Calgary businesses across Google, Meta, LinkedIn, and Microsoft. Tracking comes first, then campaigns built to lower cost per lead and bring in qualified pipeline.

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Pricing

Calgary PPC management plans.

A setup fee applies to all new accounts. The management fee is 15% of monthly ad spend. Plans are set by minimum spend and number of channels, not feature gating.

Good

Single Channel

Best for trades, medspas, and local professional firms that need leads quickly.

15% of ad spend

Minimum $4,000/month ad spend

Pick one channel

  • Google Search
  • Meta (Facebook and Instagram)
  • Microsoft Ads

What's included

  • Conversion tracking validation for forms, calls, and booked consults
  • Campaign build or rebuild: structure, match types, negatives (Search) or audiences (Meta)
  • 2 to 4 ads per ad group (Search) or 4 to 6 creatives (Meta, your assets)
  • Basic remarketing to site visitors and engagers
  • Weekly optimization: bids, budgets, search terms, exclusions
  • Monthly reporting on CPL, lead quality, and conversion rate

Leads you can attribute, not just more clicks

Obvious wasted spend removed in the first 2 weeks

CPL stabilizing by weeks 3 to 6

Book a call

Better

Dual Channel

Best for assisted living, multi-location businesses, competitive trades, professional firms that need consistent pipeline, and SaaS with low to mid ACV.

15% of ad spend

Minimum $12,000/month ad spend

Choose two channels

  • Google Search + Meta: most local and service businesses
  • Google Search + YouTube: education-heavy offers
  • Google Search + LinkedIn: B2B professional services

What's included

  • Everything in Single Channel, plus:
  • Full-funnel build: prospecting, remarketing, and warm conversion campaigns
  • Landing page conversion pass: message match, trust, call to action, friction
  • Creative testing: 2 new concepts per month
  • Lead quality loop: offline conversion imports or CRM feedback when available
  • Weekly performance review
  • Nurture support: retargeting sequences and email or SMS suggestions

Better leads, not just cheaper ones

Higher conversion rates from landing page and offer alignment

More booked calls and better show rates

Book a call

Best

Multi-Channel

Best for SaaS going after category share, professional firms with high lifetime value, and brands that want scale.

15% of ad spend

Minimum $50,000/month ad spend

3 to 5 channels by audience and sales cycle

  • Google Search + Performance Max
  • Meta + YouTube for demand creation and retargeting
  • LinkedIn for role-targeted B2B (min. $30k/month)
  • Microsoft Ads for incremental volume
  • Reddit or TikTok when creative volume exists

What's included

  • Everything in Dual Channel, plus:
  • Measurement architecture: full event map, server-side or enhanced conversions
  • Offer and funnel strategy for colder traffic
  • Dedicated creative system: 4 to 8 new concepts per month
  • CRO backlog: 2 tests per month across pages, forms, and booking
  • Pipeline reporting: CAC proxy, booked rate, SQL rate
  • Ongoing account hygiene and budget allocation

Predictable volume with controlled CPL

Scale decisions based on pipeline, not platform metrics

A repeatable system that survives ad fatigue

Book a call

PPC can be combined with social media management for better rates. All prices in CAD.

A few honest notes before you reach out. No one can optimize out of a weak offer or a bad landing page, so if page changes are off the table, expect capped results. SaaS with high CPCs and long sales cycles needs more budget or more time, usually both. At $500/month in ad spend, we can test, not scale.

Why paid ads

The fastest way to buy attention while you build organic momentum.

Capture high-intent searches now

When someone searches "Calgary [service]" or "near me", they're close to acting. Ads put you there while your SEO is still climbing.

Protect your brand

Competitors can bid on your name. Brand campaigns are cheap insurance and keep control of the first impression.

Fill seasonal gaps

Ramp up and down with demand and capacity, without long-term commitments.

Target where you can serve

Calgary geo, radius, and neighbourhood targeting keep spend where you can actually close.

Measure what matters

Calls, forms, bookings, and qualified stages can all be tracked when it's set up properly. That's the first thing fixed.

Test messaging fast

Ads show what the market responds to quickly, which sharpens your website, SEO, and content too.

Channel breakdown

When to use which channel, and when not to.

LinkedIn Ads

For professional firms and B2B SaaS. Expensive per click, but the right job for the right audience.

When it makes sense

  • You sell B2B services or SaaS to a defined buyer role
  • You have a longer sales cycle and need to stay visible across touches
  • You want targeting by industry, company size, or named accounts

What typically works

  • Lead magnets that earn attention: benchmark reports, checklists, pricing guides
  • Retargeting layers: site visitors, video viewers, page engagers
  • Conversation-friendly calls to action: book a consult, request a demo

Use LinkedIn to create demand and qualify. Use Google Search to capture the people who later search your name or service.

Reddit Ads

For SaaS, niche services, and high-consideration offers. Not set-and-forget.

When it makes sense

  • You sell to technical, skeptical, research-heavy buyers
  • Your audience gathers in specific subreddits and communities
  • You have strong creative angles, clear proof, and room to test

What typically works

  • Educational ads that feel native to the platform
  • Comparison and problem framing
  • Landing pages with fast answers, examples, pricing cues, and proof

What usually fails: polished corporate creative, a hard sell on first click, and broad targeting with no community fit.

What clients say

From people I've worked with.

“It's rare to find someone who actually listens, understands your business, and delivers. Every project we've worked on has been strategic, seamless, and effective.”
Kelly A., Coach
“I used to handle marketing myself. Now I don't even have to think about it. I trust it's being done right.”
Richard R., Founder, Trades
“This is the kind of partner every agency dreams of: sharp, consistent, client-ready.”
Marissa T., SaaS Agency Owner
“I implemented just one of her AI tool recommendations and saw my productivity double overnight!”
Sarah K., Web3 Marketing Manager
“Jameela's content strategies helped our store reach page one on Google in just 3 months.”
Mike T., eCommerce Entrepreneur
“Our leads have tripled since working with Jameela. We are so pleased!”
Richard M., Client

Questions

PPC questions, answered plainly.

What does PPC mean?

PPC is pay-per-click advertising, usually Google Ads and Microsoft Ads, where you pay when someone clicks your ad. Many businesses use PPC as shorthand for paid media in general.

How much should a Calgary business spend on PPC?

A realistic starting point for learning and lead volume is $1,500 to $5,000/month in ad spend for local services, and higher for competitive categories. If budget is too low, results become inconsistent and optimization becomes guesswork. The management fee is 15% of ad spend, on top of your media budget.

How quickly will I see results?

Often within days for traffic, and within 2 to 6 weeks for performance to stabilize, assuming conversion tracking is correct and the landing page is credible. If you're getting clicks but no leads, it's almost always a tracking, offer, or landing page issue, not a platform issue.

Which is better, Google Ads or Facebook and Instagram?

Google Ads usually wins for immediate demand: people searching right now. Meta is strong for retargeting and for offers that need education, social proof, and repetition. Most Calgary businesses that want consistent pipeline end up with Search plus Meta retargeting.

Do I need a landing page, or can I send traffic to my homepage?

You can, but it usually performs worse. Ads need message match: one offer, one page, one call to action, clear proof, and low friction. The landing page conversion pass in the Dual Channel plan fixes this.

How do you track calls and form leads properly?

At minimum: call tracking with unique numbers and duration thresholds, form submissions tracked as conversions, and booking confirmations tracked. With a CRM, importing qualified leads back into Google Ads is the next level, included in the Dual Channel and Multi-Channel plans.

What is a good cost per lead in Calgary?

There's no universal good CPL. A good CPL is one that produces profitable customers once close rate and lifetime value are considered. Cheap leads that never close are expensive.

Do ads work for professional firms in Calgary?

Yes, but the offer and landing page matter more than the ad account. Law, accounting, and consulting firms usually need book-a-consult pages with proof and clear scope, service-specific pages, and retargeting to build trust over time.

Should I pause ads once SEO improves?

Not automatically. SEO and ads do different jobs. The best mix is usually ads for the highest-intent terms and remarketing, and SEO for broader demand and lower acquisition cost over time.

Get in touch

Ready to talk about your ad account?

Tell me about your business, your current ad setup (or lack of one), and what you're trying to achieve. You'll hear back within one business day.

  • Free 30-minute discovery call
  • Reply within one business day
  • Based in Calgary, working across Canada
Book a 30-minute call

Send the details

Your monthly ad budget, channels you're using, and what a good lead looks like.