Paid Ads Management Calgary | PPC Agency | Jameela Ghann, CM

Paid Ads Management — Calgary

Turn ad spend into
leads you can actually attribute.

Strategy-first PPC management for Calgary businesses. Google Ads, Meta, LinkedIn, and Microsoft — revenue-first campaigns that lower CPL and generate qualified pipeline.

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Platforms

Google · Meta · LinkedIn · Microsoft · Reddit

Who It's For

Trades, medspa, professional services, SaaS, assisted living

Management Fee

15% of ad spend — no flat retainers

Based In

Calgary, AB — working with clients across Canada

Pricing

Calgary PPC Management Plans

Setup fee applies on all new accounts. Management fee is 15% of monthly ad spend. Plans are defined by minimum ad spend and number of channels — not arbitrary feature gating.

Good

Single Channel

Best for trades, medspa, local professional firms that need leads quickly.

15% of ad spend

Minimum $4,000/month ad spend

Pick One Channel

Google Search
Meta (Facebook + Instagram)
Microsoft Ads
Conversion tracking validation (forms, calls, booked consults)
Campaign build or rebuild — structure, match types, negatives (Search) or audiences (Meta)
2–4 ads per ad group (Search) or 4–6 creatives (Meta, your assets)
Basic remarketing — site visitors and engagers
Weekly optimisation — bids, budgets, search term hygiene, exclusions
Monthly reporting focused on CPL, lead quality, and conversion rate
Leads you can attribute, not just "more clicks"
Obvious wasted spend removed in the first 2 weeks
CPL stabilizing by weeks 3–6
Book a Call
Better

Dual Channel

Best for assisted living, multi-location, competitive trades, professional firms needing consistent pipeline, SaaS with low to mid ACV.

15% of ad spend

Minimum $12,000/month ad spend

Choose Two Channels

Google Search + Meta — most local and service businesses
Google Search + YouTube — education-heavy offers like assisted living
Google Search + LinkedIn — B2B professional services, higher CPC, higher intent
Everything in Single Channel, plus:
Full-funnel build — prospecting + remarketing + warm conversion campaigns
Landing page conversion pass — message match, trust, CTA, friction removal
Creative testing cadence — 2 new concepts per month (angles, hooks, proof)
Lead quality loop — offline conversion imports or CRM feedback when available
Weekly performance review — not monthly surprises
Nurture support — retargeting sequences and email/SMS suggestions
Not just cheaper leads — better leads
Conversion rate improvements from landing page and offer alignment
More booked calls and show rates, not just form fills
Book a Call
Best

Multi-Channel

Best for SaaS that wants category share, professional firms with high LTV, assisted living with longer consideration cycles, brands that want scale.

15% of ad spend

Minimum $50,000/month ad spend

3–5 Channels by ICP and Sales Cycle

Google Search + Performance Max (when feed, tracking, exclusions are tight)
Meta + YouTube for demand creation and retargeting
LinkedIn for role-targeted B2B (min. $30k/month spend)
Microsoft Ads for incremental volume
Reddit, TikTok — only when creative volume exists
Everything in Dual Channel, plus:
Measurement architecture — full event map, server-side or enhanced conversions
Offer and funnel strategy — lead magnet or pre-sell asset for colder traffic
Dedicated creative system — 4–8 new concepts/month, hooks, proof, formats, UGC scripts
CRO and experiment backlog — 2 tests/month across landing pages, forms, booking flow
Pipeline reporting — CAC proxy, booked rate, SQL rate when CRM is available
Ongoing account hygiene — placements, exclusions, brand protection, budget allocation
Predictable volume with controlled CPL and improving lead quality
Scale decisions based on pipeline metrics, not platform dopamine
A repeatable system that survives ad fatigue
Book a Call

PPC can be combined with social media management for better rates. All prices in CAD.

A few honest notes before you reach out:
We cannot optimize out of a weak offer or a bad landing page — if you refuse page changes, expect capped results. SaaS with high CPC and long sales cycles needs more budget or more time, usually both. If your ad spend is $500/month, we can test, not scale.

Why Paid Ads

Paid ads are the fastest way to buy attention
while you build organic momentum.

Capture High-Intent Searches Immediately

When someone searches "Calgary [service]", "near me", or "[competitor] alternative" — they're close to taking action. Google Ads lets you show up even if your SEO is still climbing.

Protect Your Brand and Pipeline

Competitors can bid on your brand name. Brand campaigns are cheap insurance and keep you in control of the first impression when someone searches for you directly.

Fill Seasonal Gaps

Trades, medspa, assisted living, and many local services have demand spikes. Ads let you ramp up and down based on seasonality and capacity without long-term commitment.

Target by Location and Service Area

Calgary-specific geo targeting, radius targeting, and neighbourhood targeting let you focus spend where you can actually serve — not wasted on markets you can't close.

Measurable ROI When Tracking Is Done Right

Calls, forms, bookings, trials, and qualified lead stages can all be tracked — if you set it up correctly. That's the first thing we fix before optimising anything else.

Test Offers and Messaging Quickly

Ads tell you what the market responds to, fast. That insight makes your website, SEO, and content strategy sharper too — because it's based on real buyer behaviour.

Channel Breakdown

When to use which channel — and when not to.

LinkedIn Ads

For professional firms and B2B SaaS. Expensive per click — but the right job for the right audience.

When it makes sense

You sell B2B services or SaaS with a defined buyer role (Founder, VP Ops, HR Director, IT Manager)
You have a longer sales cycle and need to stay visible across multiple touches
You want account-based targeting by industry, company size, or named accounts

What typically works

Lead magnets that earn attention — benchmark reports, checklists, pricing guides
Retargeting layers — website visitors, video viewers, page engagers
Conversation-friendly CTAs — book a consult, request a demo, download guide

Practical positioning: use LinkedIn to create demand and qualify. Use Google Search to capture the people who later search your name, service, or "alternatives."

Reddit Ads

For SaaS, niche services, and high-consideration offers. Not a set-it-and-forget-it channel.

When it makes sense

You sell to technical, skeptical, research-heavy buyers — many SaaS categories
Your audience self-organizes in subreddits and topic communities
You have strong creative angles, clear proof, and a willingness to test

What typically works

Educational ads that feel native — "Here's the playbook", "Here's what we learned"
Comparison and problem framing — "If you're choosing between X and Y"
Landing pages that respect intent — fast answers, examples, pricing cues, FAQs, proof

What usually fails: corporate polished creative, aggressive hard-sell on first click, broad targeting without community alignment.

What Clients Say

Real results from real clients.

★★★★★

"It's rare to find someone who actually listens, understands your business, and delivers. Every project we've worked on has been strategic, seamless, and effective."

Kelly A. — Coach

★★★★★

"I used to handle marketing myself. Now I don't even have to think about it. I trust it's being done right."

Richard R. — Founder, Trades

★★★★★

"This is the kind of partner every agency dreams of: sharp, consistent, client-ready."

Marissa T. — SaaS Agency Owner

★★★★★

"I implemented just one of her AI tool recommendations and saw my productivity double overnight!"

Sarah K. — Web3 Marketing Manager

★★★★★

"Jameela's content strategies helped our store reach page one on Google in just 3 months."

Mike T. — eCommerce Entrepreneur

★★★★★

"Our leads have tripled since working with Jameela. We are so pleased!"

Richard M. — client

FAQs

PPC questions for Calgary — answered plainly.

What does PPC mean?
PPC is pay-per-click advertising — typically referring to Google Ads and Microsoft Ads, where you pay when someone clicks your ad. Many businesses use PPC as shorthand for paid media in general.
How much should a Calgary business spend on PPC?
A realistic starting point for learning and lead volume is $1,500 to $5,000/month in ad spend for local services, higher for competitive categories. If budget is too low, results become inconsistent and optimization becomes guesswork. Management fee is 15% of ad spend on top of your media budget.
How quickly will I see results?
Often within days for traffic, within 2 to 6 weeks for performance stabilization — assuming conversion tracking is correct and the landing page is credible. If you're seeing clicks but no leads, it's almost always a tracking, offer, or landing page issue, not a platform issue.
Which is better — Google Ads or Facebook/Instagram?
Google Ads usually wins for immediate demand capture — people searching right now. Meta is strong for retargeting and offers that need education, social proof, and repetition. Most Calgary businesses that want consistent pipeline end up using Search + Meta retargeting as the core combination.
Do I need a landing page, or can I send traffic to my homepage?
You can, but it usually performs worse. Ads need message match. One offer, one page, one CTA, clear proof, and low friction. The landing page conversion pass in the Dual Channel plan fixes this specifically.
How do you track calls and form leads properly?
At minimum: call tracking with unique numbers and call duration thresholds, form submissions tracked as conversions, and booking confirmations tracked. If you have a CRM, importing qualified leads back into Google Ads is the next level — that's included in the Dual Channel and Multi-Channel plans.
What is a good cost per lead in Calgary?
There is no universal "good" CPL. A good CPL is one that produces profitable customers after close rate and LTV are considered. Cheap leads that never close are expensive. We focus on CPL in the context of your pipeline, not as a vanity metric.
Do ads work for professional firms in Calgary?
Yes — but the offer and landing page matter more than the ad account. Law, accounting, and consulting firms usually need "book a consult" pages with proof and clear scope, practice area or service-specific pages, and retargeting to build trust over time.
Should I pause ads once SEO improves?
Not automatically. SEO and ads do different jobs. The best mix is usually to keep ads for highest-intent terms and remarketing, while using SEO for broader demand capture and long-term CAC reduction. They compound each other when done correctly.

Get in Touch

Ready to talk about
your ad account?

Tell me about your business, your current ad setup (or lack of one), and what you're trying to achieve. I'll get back to you within one business day.

No hard sell. No generic proposals. Just a real conversation about what's possible with your budget and your market.

Free 30-minute discovery call Response within one business day Based in Calgary, AB Working with clients across Canada