PPC Management Services in Calgary

Turn ad spend into qualified leads with our winning combination of experienced experts, proprietary technology, and revenue-first strategies. Get your custom PPC strategy today to start lowering CPL and increasing ROI from paid search.

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Pricing

Calgary PPC

Set up fee on all accounts. 15% fee based on account spend.

GOOD | Minimum Ad Spend $4,000/month

Best for: trades, medspa, local professional firms that need leads quickly.

  • Channels (pick one)

    • Google Search

    • Meta

    • Microsoft Ads

  • What’s included

    • Conversion tracking validation (forms, calls, booked consults, lead form quality)

    • Campaign build or rebuild: structure, match types, negatives (Search), audiences (Meta)

    • 2 to 4 ads per ad group (Search) or 4 to 6 creatives (Meta using your assets)

    • Basic remarketing (site visitors and engagers)

    • Weekly optimization: bids, budgets, search term hygiene, placements, audience exclusions

    • Monthly reporting focused on CPL, lead quality signals, and conversion rate

  • Outcomes

    • Leads you can attribute, not “more clicks”

    • Obvious wasted spend removed in the first 2 weeks

    • CPL stabilizing by weeks 3 to 6 (depending on spend and market)

BEtter | Minimum Ad Spend $12,000/month

Best for: assisted living, multi-location, competitive trades, professional firms that need consistent pipeline, SaaS with low to mid ACV.

  • Channels (choose 2)

    • Google Search + Meta (common winner for most local and service businesses)

    • Google Search + YouTube (strong for education-heavy offers like assisted living)

    • Google Search + LinkedIn (for B2B professional services, higher CPC but higher intent for roles)

  • What’s included

    • Everything in GOOD, plus:

    • Full-funnel build: prospecting + remarketing + “warm” conversion campaigns

    • Landing page conversion pass (message match, trust, CTA, friction removal)

    • Creative testing cadence: 2 new concepts per month (angles + hooks + proof)

    • Lead quality loop: offline conversion imports or CRM feedback (when available)

    • Weekly performance review, not monthly surprises

    • Simple nurture support: retargeting sequences + email/SMS suggestions (execution optional)

  • Outcomes

    • Not just cheaper leads, better leads

    • Conversion rate improvements from landing page and offer alignment

    • More booked calls and show rates, not just form fills

BEst | Minimum Ad Spend $50,000/month

Best for: SaaS that wants category share, professional firms with high LTV, assisted living with longer consideration cycles, brands that want scale.

  • Channels (3 to 5, selected by ICP and sales cycle)

    • Google Search + Performance Max (only when feed, tracking, and exclusions are tight)

    • Meta + YouTube for demand creation and retargeting

    • LinkedIn for role-targeted B2B (plus retargeting everywhere else). Minimum 30k/month spend on LinkedIn.

    • Microsoft Ads for incremental volume

    • Optional: Reddit, TikTok (only when creative volume exists)

  • What’s included

    • Everything in BETTER, plus:

    • Measurement architecture: full event map, server-side or enhanced conversions where relevant

    • Offer and funnel strategy: lead magnet or pre-sell asset for colder traffic

    • Dedicated creative system:

      • 4 to 8 new creative concepts/month (hooks, proof, formats, variations)

      • UGC or founder-led ad scripts if you have someone on camera

    • CRO and experiment backlog: 2 tests/month across landing pages, forms, booking flow

    • Pipeline reporting (not just platform metrics): CAC proxy, booked rate, SQL rate (when CRM is available)

    • Ongoing account hygiene: placements, exclusions, brand protection, budget allocation model

  • Outcomes

    • Predictable volume with controlled CPL and improving lead quality

    • Scale decisions based on pipeline metrics, not platform dopamine

    • A repeatable system that survives ad fatigue because creative is not an afterthought

P.S. PPC can be combined with social media plans for better rates.

IMPORTANT

We cannot optimize out of a weak offer or bad landing page. If you refuse page changes, expect capped results.

SaaS with high CPC and long sales cycles needs more budget or more time, usually both.

If you have $500/month ad spend, we can test, not scale.

Why your Calgary business needs paid ads

Paid ads are the fastest way to buy attention in Calgary while you build organic momentum. SEO compounds, ads convert now, the best systems use both.

Capture high-intent searches immediately

When someone searches “Calgary [service]”, “near me”, “[competitor] alternative”, they are close to taking action. Google Ads lets you show up even if your SEO is still climbing.

Protect your brand and pipeline

Competitors can bid on your brand name. Brand campaigns are cheap insurance and keep you in control of the first impression.

Fill seasonal gaps

Trades, medspa, assisted living, and many local services have demand spikes. Ads let you ramp up and down based on seasonality and capacity.

Target by location and service area

Calgary-specific geo targeting, radius targeting, and neighborhood targeting let you focus spend where you can actually serve.

Get measurable ROI when tracking is done properly

Calls, forms, bookings, trials, consults, and even qualified lead stages can be tracked, if you set it up correctly.

Test offers and messaging quickly

Ads tell you what the market responds to, fast. That insight makes your website and SEO stronger too.

LinkedIn Ads (for professional firms and B2B SaaS)

LinkedIn is expensive per click, but it can produce high-quality pipeline when you use it for the right job.

When LinkedIn Ads makes sense

  • You sell B2B services or SaaS with a defined buyer role (Founder, VP Ops, HR Director, IT Manager)

  • You have a longer sales cycle and need to stay visible across multiple touches

  • You want account-based targeting (specific industries, company sizes, or named accounts)

What typically works

  • Lead magnets that earn attention: benchmark report, checklist, pricing guide, “what to expect” playbook

  • Retargeting layers: website visitors, video viewers, page engagers

  • Conversation-friendly CTAs: book a consult, request a demo, get a quote, download guide

Common mistakes that kill performance

  • Sending cold traffic to a generic homepage

  • Asking for a meeting too early without proof or a strong offer

  • Running one creative for months and blaming the platform for fatigue

Practical positioning

Use LinkedIn to create demand and qualify, then use Google Search to capture the people who later search your name, your service, or “alternatives”.

Reddit Ads (for SaaS, niche services, and high-consideration offers)

Reddit is not a “set it and forget it” channel. It works when you understand the culture and target specific communities.

When Reddit Ads makes sense

  • You sell to technical, skeptical, research-heavy buyers (many SaaS categories)

  • Your audience self-organizes in subreddits and topic communities

  • You have strong creative angles, clear proof, and a willingness to test

What typically works

  • Educational ads that feel native: “Here’s the playbook”, “Here’s what we learned”, “Avoid these mistakes”

  • Comparison and problem framing: “If you are choosing between X and Y”, “If you keep seeing Z problem”

  • Landing pages that respect intent: fast answers, examples, pricing cues, FAQs, proof

What usually fails

  • Corporate, overly polished creative

  • Aggressive hard-sell on first click

  • Broad targeting without community alignment

How to use Reddit in a full funnel

  • Prospecting into relevant communities with educational hooks

  • Retarget on Meta or Google Display/YouTube where appropriate

  • Capture intent on Google Search when they start searching by category

FAQ

PPC FAQ for Calgary (Google Ads, Meta, Microsoft, LinkedIn)

What does PPC mean?

PPC is pay-per-click advertising, typically referring to Google Ads and Microsoft Ads, where you pay when someone clicks your ad. Many businesses use PPC as shorthand for paid media in general.

How much should a Calgary business spend on PPC?

Depends on your niche, competition, and goals. A realistic starting point for learning and lead volume is often $1,500 to $5,000/month in ad spend for local services, and higher for competitive categories. If budget is too low, results become inconsistent and “optimization” becomes guesswork.

How quickly will I see results?

Often within days for traffic, and within 2 to 6 weeks for performance stabilization, assuming conversion tracking is correct and the landing page is credible. If you are seeing clicks but no leads, it is usually a tracking, offer, or landing page issue, not a “Google issue.”

Which is better for Calgary, Google Ads or Facebook/Instagram ads?

Google Ads usually wins for immediate demand capture (people searching right now).


Meta is strong for retargeting and for offers that need education, social proof, and repetition.

Most Calgary businesses that want consistent pipeline end up using Search + Meta retargeting.

Do I need a landing page, or can I send traffic to my home page?

You can, but it usually performs worse. Ads need message match. One offer, one page, one CTA, clear proof, and low friction.

How do you track calls and form leads properly?

At minimum:

Call tracking (unique numbers, call duration thresholds)

Form submissions tracked as conversions

Booking confirmations tracked (if you use Calendly, Acuity, etc.)

If you have a CRM, importing qualified leads back into Google Ads is the next level.

What is a good cost per lead in Calgary?

There is no universal “good CPL.” A good CPL is one that produces profitable customers after close rate and LTV are considered. Cheap leads that never close are expensive.

Can you target specific neighborhoods in Calgary?

Yes, with location targeting, radius targeting, and exclusions. The limitation is accuracy, not capability. You still need to validate where leads are actually coming from in real data.

Do ads work for professional firms in Calgary (law, accounting, consulting)?

Yes, but the offer and landing page matter more than the ad account.

Many firms need:

“Book a consult” pages with proof and clear scope

Practice area, industry, or service-specific pages

Retargeting to build trust over time

Should I pause ads once SEO improves?

Not automatically. SEO and ads do different jobs.

Often the best mix is:

Keep ads for highest-intent terms and remarketing

Use SEO for broader demand capture and long-term CAC reduction

TESTIMONIALS

What Our Clients Say!

It’s rare to find someone who actually listens, understands your business, and delivers. Every project we’ve worked on has been strategic, seamless, and effective.

Kelly A., Coach

I used to handle marketing myself. Now I don’t even have to think about it. I trust it’s being done right.

Richard R., Founder (Trades)

This is the kind of partner every agency dreams of: sharp, consistent, client-ready.

Marissa T., SaaS Agency Owner

"I implemented just one of her AI tool recommendations and saw my productivity double overnight!"

- Sarah K., Web3 Marketing Manager

"Jameela's content strategies helped our store reach page one on Google in just 3 months."

- Mike T., eCommerce Entrepreneur

"Our leads have tripled since working with Jameela. We are so pleased!"

- Richard M., Residential Real Estate Developer

Marketing should be a growth engine you can depend on.

One that consistently brings the right opportunities to you and your team without demanding all your time.

STILL NOT SURE?

FREQUENTLY ASKED QUESTIONS

We understand the importance of clarity and are here to provide answers to your most common queries.

Do you offer one-off projects or only ongoing support?

We do both, but most of our clients find the greatest value in a longer-term partnership. That’s where we can build momentum, strategy, and consistency that drives real results. If you’re not sure what you need, we're happy to talk it through.

How involved do I need to be?

As involved as you want to be. We’ll always run strategy and messaging by you, but you won’t need to manage or micromanage. You get visibility and control, without having to do it all yourself.

What kinds of businesses do you work with?

Most of our clients are B2B SaaS (self-serve + mid-market apps) or B2B service businesses (coaching firms, agencies, consultants, and skilled trades). What they have in common is a commitment to doing great work for their clients and wanting their marketing to reflect that.

How do we get started?

Start with a quick consult call. We’ll learn about your business, answer your questions, and we’ll see if it’s a good fit. No pressure, no sales script. Just a conversation.

I’ve worked with marketers before and it didn’t go well. How is this different?

We hear this a lot. What makes this work is that we take the time to understand your business, goals, and clients THEN create marketing that’s aligned with your voice and your values. You stay in the loop without being in the weeds.

What if I don’t have a clear strategy yet?

Perfect. That’s where we start. We’ll help you define your goals, ideal audience, and messaging then create a roadmap to get there. Whether you're starting from scratch or rebuilding, We’ll meet you where you are.

What services do you offer?

Strategy, content, and execution. That includes marketing roadmaps, SEO and blog content, email newsletters, LinkedIn marketing, and more. All tailored to your business and goals. We can be your marketing team, or your strategist + executor.

How much do you charge?

It depends on what you need. We can offer project-based services and more comprehensive, ongoing marketing partnerships that range from $2,500 to $15,000+ per month.

If you're not sure where to start, we can map out a few options during our first call. No pressure :)

We charge $110 USD | $150 CAD/hour for one-off consulting calls.

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