What is AIO and how is it different from SEO?
AIO (AI optimization) is structuring your content so AI search systems like Google's AI Overviews, ChatGPT, and Perplexity can pull from it and cite it. Traditional SEO focuses on ranking in the regular results. AIO makes your content clear enough, with definitions, scannable sections, real FAQs, and proof, that AI systems use it and credit you. Both matter now.
How long does SEO take to show results in Calgary?
For businesses not starting from zero, noticeable improvements in non-branded traffic and qualified leads usually show up in months 2 to 4 of a Growth engagement. Fixing technical blockers in a Foundation Sprint can show results sooner. Timelines depend on your starting point, competition, and how quickly changes are implemented.
Do you do local SEO for Google Maps in Calgary?
Yes. Google Business Profile optimization, service categories, review strategy, citations, and local landing pages are all part of the local work. For trades, med spas, and multi-location businesses, this is often where the fastest wins are.
What kinds of businesses do you do SEO for?
Mainly professional services firms, local businesses like trades, med spas, and multi-location firms, and B2B SaaS companies. Local businesses need Google Business Profile and service-area structure, SaaS needs intent-based pages and topical authority, and professional services need both credibility and conversion-focused content.
How much does SEO cost in Calgary?
The Foundation Sprint is a one-time engagement from $4,500 to $12,000 depending on site size. The Growth System runs from $3,000 to $15,000 per month: professional services and local businesses from $3,000 to $7,500, and SaaS and biotech from $6,000 to $15,000. Category Leadership is custom. A $1,500 SEO package is almost always a checklist audit with no real implementation.
Is SEO worth it for Calgary businesses?
Yes, with a modern approach: intent-based content, AIO-ready structure, a clean technical foundation, and authority that earns trust. Done well, SEO builds a traffic channel you own that compounds over time and reduces your reliance on paid ads.
Do you offer one-off SEO projects or only ongoing retainers?
Both. The Foundation Sprint is a one-time 4 to 6 week engagement that leaves you with a prioritized plan you can implement yourself or have me carry out. Growth and Category Leadership are ongoing.