Brand and communications
Standards, messaging, internal and external communications, and the calendar that keeps them moving.
Coordinate the people
Your agencies, freelancers, and internal teams work from the same brief, calendar, and approvals.
Brand marketing and communications for B2B companies of 20 to 150 people
When the company has grown, how it shows up hasn't.
Sales has one deck. Marketing has another. The internal newsletter sounds like a third company. Meanwhile a designer, a videographer, an events vendor, and a web developer are each doing part of the job, and no one is holding the whole picture.
I'm the person who holds it. As your retained brand marketing and communications partner, I coordinate your vendors, keep everything consistent, look after your website, and give your sales team and leadership materials they can actually use.
Keep it consistent
One voice and one look across sales, social, events, internal communications, and every vendor's work.
Equip the team
Sales and leadership get materials that are current, on brand, and easy to use without asking marketing first.
What a retainer covers
Most growing companies don't need more content. They need someone who owns the whole picture.
Somewhere between 20 and 150 people, communications stops being one person's side job. More people are creating things, more vendors are involved, and the brand starts to drift. A retainer puts one senior person in charge of keeping it together.
Vendor coordination
Where most retainers startBriefing, scheduling, and quality control across your designers, videographers, developers, printers, and event vendors. You deal with one point of contact, and their work comes back on brand and on time.
Brand consistency
Voice, templates, and guidelines that people actually follow, plus a review step so off-brand work gets caught before it goes out.
Website ownership
I own the website day to day: content updates, new pages, forms, and tracking. When something needs code, hosting, or security work, I brief your developer or IT team and check the fix before it goes live.
Internal communications
Leadership updates, team announcements, and change communications that sound like one company and reach the right people.
Social media and newsletter
A planned calendar, consistent posting, and a newsletter that has an owner, a schedule, and a point of view.
Events and enablement
Event planning, invitations, follow-up, and the materials your team needs in the room and after it.
Video and photo shoots
Shot lists, scheduling, crew coordination, and client-facing materials that come out of the shoot ready to use.
Sales enablement
Decks, one-pagers, case studies, and email templates that match the brand and answer what buyers actually ask.
What a retainer looks like
The first 90 days, month by month.
Retainers are easier to picture with a real-looking example. This one shows how the first three months usually go and what a normal month looks like after that.
- Vendors
- Brand
- Internal comms
- Events
- Sales
-
MONTH 1
Audit and set up
- Sales deck, proposals, website, LinkedIn, and recruiting materials reviewed side by side
- Intro call with each vendor, and one shared brief template for all of them
- Website access handed over, with developer and IT contacts documented for anything technical
- 90-day communications calendar agreed with leadership
Delivered: brand consistency audit and a ranked fix list
-
MONTH 2
Fix what buyers see first
- Sales deck and proposal template rebuilt to match the brand
- Designer briefed on a set of service one-pagers, reviewed before release
- Fall event planned: date, venue shortlist, invite list, timeline
- Monthly leadership update relaunched
Delivered: sales kit v1 and the event plan
-
MONTH 3
Settle into a rhythm
- Case study video shoot coordinated: shot list, schedule, crew, client approvals
- Event invitations out, with a follow-up plan ready for the day after
- First newsletter and a month of LinkedIn posts published
Delivered: the first monthly report
A normal month after that
- A weekly 30-minute check-in with your marketing lead or CEO
- Vendor briefs written, work reviewed before it goes out
- Internal update, newsletter, and social calendar on schedule
- Sales materials and the website kept current, with developers or IT brought in only when needed
- One short report: what shipped, what's next, what needs a decision
Investment
Monthly Retainer.Contact for Pricing.
Scoped to your team and calendar. Specialist costs, like design, video, or event production, are quoted separately so you see exactly what you pay for.
Embedded within your team.
Who you'd be working with
One senior person, with the right specialists behind them.
You aren't hiring a giant agency with layers of account management. You work with me directly. When the work calls for brand identity, design, video, web development, IT support, or event production, I bring in trusted specialists and manage them for you.
I'm a brand marketer and Chartered Marketer based in Calgary, with about a decade in marketing, including four years as the first marketing hire at a Shopify-ecosystem startup, through its acquisition. I like straight answers, tidy systems, and clients who make decisions.
- Chartered Marketer (CM)
- Calgary, AB
- B2B brand marketing
Coordination
Briefs, schedules, approvals, and quality control across your vendors, shoots, and events.
Specialists, managed
New brand identities, video, and IT support handled by vetted specialists, with one point of contact: me.
For smaller B2B and high-ticket service teams
Not at 20 people yet? Start with a project.
If you're a founder or a small team selling high-value work, I take on defined projects with a clear scope and an end date. You get it set up properly, and you know how to run it afterward.
Marketing tech stack cleanup
Fewer tools, connected properly, so forms, email, CRM, and scheduling work together.
Email audit
What's sending, what's landing, and what to fix first.
Tracking and reporting setup
GTM, GA4, and your other reporting tools installed, linked, and confirmed on your website.
Ads management
Campaigns set up and run, with clear reporting on what they produce.
Social planning and LinkedIn refresh
A content plan you can keep up with, and a profile that says what you do.
A simple website, from scratch
A clear, fast site with the tracking already in place.
Recent project work
The thinking should show up in things people use.
Website strategy
Pages that explain the service without making the buyer decode it.
Clearer positioning, stronger proof, better page structure, and a next step that feels obvious.
Landing pages
Landing pages that match the campaign instead of asking the homepage to do everything.
One audience, one offer, one next step, and fewer places for the buyer to drift.
Tracking and reporting
Reporting that shows where inquiries actually come from.
Tracking set up properly so you can see what's working before you spend more on it.
Fit
This works best when the sale depends on trust.
I work with B2B companies and high-ticket service businesses, where one client is worth enough that how you show up really matters. You don't need a finished brand. You do need real clients and someone who can approve work.
This is a fit if:
- You're a B2B company where each client is worth $10,000 or more, or a high-ticket service business with average sales of $1,500 or more.
- You have 20 to 150 employees and more people creating marketing and communications than anyone is coordinating.
- You work with several vendors and no one briefs or checks their work.
- Your brand looks and sounds different in sales, social, and internal materials.
- Events, shoots, and campaigns keep landing on people who already have full-time jobs.
This is not a fit if:
- You sell low-cost products where volume matters more than relationships.
- You're still deciding what the business sells or who it's for.
- You want a large agency team running every channel every month.
- You want a lot of content but no one available to approve it.
- You'd rather each vendor keep doing their own thing.
Start with the part that feels unclear
If your message changes depending on who's telling it, start there.
Tell me what's going on, who's involved, and what's coming up. We'll look at it together and decide what needs attention first.
Common starting points: a brand and messaging audit, a vendor coordination setup, a 90-day communications calendar, a sales enablement kit, an event or shoot plan, a marketing tech cleanup, or a LinkedIn refresh.
Send the details
Team size, what's coming up, and where things feel inconsistent or scattered.