How many marketing vendors does a growing B2B company need to coordinate?
How many marketing vendors a growing B2B company manages, why vendors reporting to different staff causes brand drift, and who should coordinate them.
Marketing Lab
Notes on brand, marketing, communications, and the systems behind them.
Practical posts for founders and leaders at growing B2B companies on keeping a brand consistent, coordinating the people who make it, and setting up marketing that runs and produces results.
How to Get Your Firm Recommended by ChatGPT, Claude and Perplexity
AI tools now shape which firms buyers shortlist. Here's how ChatGPT, Claude and Perplexity pick who to recommend, and four things to fix on and off your site.
How to write a B2B case study for your website
Learn how to build a B2B case study for your website: choose the right project, get permission, lead with results, and design the page so buyers can scan it.
How to make a B2B sell sheet: a step-by-step guide
Learn how to make a B2B sell sheet: pick your reader, lead with the buyer's problem, add proof, set one call to action, and export for print and screen.
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Retained brand marketing and communications for B2B companies of 20 to 150 people, and defined projects for smaller teams.