Top AI Use Cases in Marketing: Image to Text
There are so many AI tools for marketing out there, making understanding AI’s practical applications in marketing difficult. One useful application of AI is text to image, and today, I am going to let you know about all the practical, real-world marketing applications for it!
Today, I learned about Writer, a San Francisco-based startup that just released Palmyra-Vision, a practical AI tool that converts images into insightful text! I’ll be referencing that tech and tech like it throughout the post.
Now let’s get into how AI image to text enhances marketing strategies and makes digital marketing more accessible.
Read More: Your Ultimate Guide to AI Marketing Automation Tools.
AI Applications for Marketing: Image to Text
We all know that content is important in marketing, but the diversity in content types is still super important.
Tools like Palmyra-Vision are at the front of this AI marketing evolution, leading the transition to multimodal content.
But first, what is multimodal content anyway?
What is multimodal content?
Multimodal content is content that combines two or more ‘modes’ like written language, video, images, spoken language, other types of audio, gestural, and more!
This means it's not just about text anymore; images, charts, and graphs are now part of the conversation. Tools like Palmyra-Vision's ability to understand and generate text from visuals marks a huge change in content creation and consumption. For businesses, this translates to more creative and comprehensive ways to engage with their audience and manage data.
AI Precision and Trustworthiness
When implementing AI into your marketing, you need to consider accuracy. Whether it’s analyzing a complex graph or converting a product photo into a detailed description, evaluating the precision of AI means your marketing decisions can be made with confidence.
Real World, Practical Ways to Use AI for Marketing
1. E-commerce
One of the biggest time killers is automating product descriptions. While Shopify has an AI tool to create product descriptions, you have to tell the AI what you want to describe. Basically, you have to say something like, “Write me a description for an Amethyst bracelet.”
But now, you can create product descriptions directly from images, ensuring dynamic and up-to-date listings. 🤯
2. Pharma Advertising | Corporate Page Memes etc.
For pharmaceutical companies or social media marketers looking to post memes on the corporate page, you can use image-to-text AI to see if your claims are true! This versatility is a testament to how AI can simplify and enhance workflows and improve efficiency.
3. Marketing Insights and Competitive Analysis
You could also use AI to convert images from competitors’ posts into text! Doing this can help you uncover strategies, themes, and trends that traditional research might have missed. This capability in AI allows for a deeper understanding of the competitive landscape and the identification of emerging trends, empowering marketers like you to craft strategies that are proactive.
4. Customer Experience and SEO
Another standout application of AI for marketing is the ability to improve web accessibility and SEO through the generation of ALT descriptions for images.
Ensuring content is accessible to those using screen readers is crucial for inclusivity and complies with web accessibility standards. Moreover, well-crafted ALT text is an SEO boost because it helps to improve your site's visibility in search results.
Automating this process with AI saves time, enhances the customer experience, and boosts online presence, making it a smart move for any business focused on digital excellence.
The AI Advantage in Marketing
Whether you're in marketing, e-commerce, or any sector in between, integrating AI into your marketing workflow promises to enhance productivity and engagement.
It’s about doing more with less—less time, less manual effort, and less stress, all while achieving better results.
So, here's to harnessing the power of AI to not just live life better but also to work smarter and create a future that’s accessible and optimized for everyone.