10 Ways To Get Your Name Out There (Marketing That Actually Works)
Many people come to me asking "How they can get their name out there". Usually, they are stuck with referral only business and are unsure how to grow their business outside of word-of-mouth. This post will help you get started if that is your problem.
If you know you need help getting your name out there, book a free consulting call with me today!
10 Ways To Get Your Name Out There (Marketing That Actually Works)
What Does "Getting Your Name Out" There Really Mean?
10 Ways to Get Your Name Out There
1) Clarify who you help and the point of view you bring
2) Build a sales content library your team actually uses
3) Use founder-led LinkedIn like a weekly practice
4) Make proof easy to see and easy to share
5) Create problem pages that rank and convert
6) Partner with people your buyers already trust
7) Send a minimum-viable newsletter you can sustain
8) Offer one practical tool buyers will actually use
9) Host small, focused conversations
10) Make reviews and referrals effortless
How to measure what is working
What Does "Getting Your Name Out" There Really Mean?
When people say they want to get their name out there, they usually mean they want a steady flow of the right conversations without living on social or hiring a big team.
“Getting your name out there” means showing up where your buyers already look with
useful content
visible proof
and a clear next steps.
For me, that looks like showing up where your buyers already look (like on search which probably brought you here), being genuinely helpful, and making the next step obvious.
It is part demand creation and part demand capture, stitched together by simple systems that support sales instead of adding noise.
If your marketing makes sales easier, you are on the right path. If it makes your calendar chaotic, we need to rethink the plan. Here's how!
10 Ways to Get Your Name Out There
1) Clarify who you help and the point of view you bring
Why it works: Specificity makes it easier for buyers to recognize themselves in your message and understand the outcome you deliver.
Do this: Write a one-sentence value statement, list three concrete problems you solve, and note three trigger events that usually start a project.
Put that language on your site, in your deck, and in intros so every touchpoint sounds the same and builds on the last.
2) Build a sales content library your team actually uses
Why it works: Most buyers want to understand scope, effort, and risk before they book time. A small set of honest, reusable assets answers those questions quickly and moves conversations forward without extra back-and-forth.
Do this: Create five practical resources on your site today: an overview one-pager, a pricing page, a results-to-expect summary, a step-by-step timeline from kickoff to finish, and a straight-talk FAQ on common concerns.
Link each in emails and service pages so buyers learn fast and sales shares one source.
3) Use founder-led LinkedIn like a weekly practice
Why it works: High-trust work is sold person to person, and consistent founder visibility shortens the time between first touch and first call. Real conversations in comments outperform broadcast posts because they show how you think and are helpful.
Do this: Post three times a week using a simple cadence:
a problem you solve with a practical approach
a proof moment with a clear before and after
and a point of view on how you do things differently.
Comment thoughtfully on ten buyer posts each week, and when it makes sense, invite them to a short call.
For more information, check out my post on How to use LinkedIn for B2B lead generation or get my Sell On LinkedIn Kit here
4) Make proof easy to see and easy to share
Why it works: Evidence reduces uncertainty and helps a buyer explain the decision to their team. Fresh, specific proof earns more trust than generic praise because it connects your work to outcomes that matter.
Do this: Publish two short case stories with a measurable result and a few lines on what changed. Refresh testimonials quarterly, maintain G2 or Capterra if you are SaaS, and grow Google reviews for services and private practice with a direct link and a simple request at the moment value lands.
5) Create problem pages that rank and convert
Why it works: Buyers search around jobs to be done, not brand names, and they want to see your approach before they talk. A focused page answers the right questions and gives a confident next step without friction.
Do this: Build one page per problem with a clear promise at the top, a 90-second explainer video, a simple diagram if it helps, and three FAQs you hear most.
Place a visible book-a-call button where it belongs and link to your sales content library so learning and booking sit side by side.
6) Partner with people your buyers already trust
Why it works: Adjacent experts introduce you to qualified audiences and transfer credibility faster than cold outreach. When the session is useful, both brands benefit and the conversation continues afterward.
Do this: Once a month, co-host a short webinar, roundtable, or Q&A with a complementary partner.
Share the list, send a practical follow-up within 24 hours, and rotate partners so you reach new circles without stretching your team.
7) Send a minimum-viable newsletter you can sustain
Why it works: A steady cadence keeps you top of mind and gives you a place to collect your best thinking in one feed. Short, useful notes are more likely to be opened, read, and forwarded than long essays that require weekend time.
Do this: Publish one email a week with one lesson, one proof point, and one next step in 300 to 400 words.
Repurpose your strongest LinkedIn post to save time, then add a paragraph that ties the topic to your services and a clear booking link.
8) Offer one practical tool buyers will actually use
Why it works: A small calculator or checklist helps buyers diagnose their situation and makes your conversations more concrete.
Tools get bookmarked and shared inside teams, which extends your reach without more posting.
Do this: Build a simple ROI estimator, readiness scorecard, or intake checklist that matches your offer.
Host it on your site, gate lightly if you need an email, and pass submissions to sales with context so first calls start in the right place.
9) Host small, focused conversations
Why it works: Intimate sessions create space for real questions and better fit signals. Participants leave with clarity and momentum, which often turns into a next step while the topic is still fresh.
Do this: Run a 45-minute Zoom roundtable for six to ten qualified buyers around a single topic they care about.
Facilitate, take notes, and send a short recap with your framework, relevant assets from your library, and a booking link for those who want help.
10) Make reviews and referrals effortless
Why it works: Social proof and warm intros reduce perceived risk and shorten sales cycles, especially for high-value services. Most people are willing to help if you make the process simple and respectful.
Do this: Ask for a review immediately after a win and include a direct link to the right platform.
Publish a short “How to refer us” page with your ideal client profile, the problems you solve, and a copy-ready intro script, and make sure you close the loop with a genuine thank you.
How to measure what is working
If you want a pipeline you can count on, you need a small set of numbers that tell the truth.
Keep it simple, look at them weekly, and make one small adjustment based on what you see.
Below is exactly what to track, where to find it, and what to do when a number is off.
1) Booked calls and SQLs by source
What it tells you: whether your content and outreach are turning into real conversations with the right people.
Where to get it: your calendar tool and CRM. Use UTMs so each call has a clear source and campaign.
How to read it: calls are the leading indicator, sales qualified leads confirm quality. If calls rise and SQLs lag, your targeting or proof is weak.
What to do: tighten your ICP language, add a proof asset to the page that is getting traffic, and ask for a referral or review after every win.
2) Time to first meeting and close rate by source
What it tells you: how fast a buyer moves after first touch and which channels bring serious intent.
Where to get it: CRM pipeline reports segmented by source.
How to read it: shorter time to first meeting and higher close rates usually come from partner referrals and problem pages.
What to do: double down on the two sources with the best time and close rate. Reduce friction on slower sources by adding a timeline explainer and a clearer next step.
3) Assisted revenue from content touches
What it tells you: the real contribution of your content, not just last click wins.
Where to get it: GA4 conversion paths and your CRM notes.
How to read it: look for content that shows up in many winning paths even if it is not the final click. Those pieces deserve more distribution.
What to do: feature those pages in your newsletter and on LinkedIn, and add an in-line call to action higher on the page.
4) LinkedIn post saves, profile visits, and link clicks
What it tells you: whether your ideas are useful enough to keep and whether people are curious enough to learn more.
Where to get it: LinkedIn post analytics and profile analytics.
How to read it: saves signal value, profile visits signal interest, link clicks signal intent.
What to do: turn saved posts into a short newsletter, update your profile headline to match your one-liner, and place your booking link in the top section of your profile.
5) Newsletter replies and forwards
What it tells you: if your list still trusts you and shares your work.
Where to get it: your email platform.
How to read it: replies and forwards beat open rates. They mean a real person found it helpful.
What to do: ask a single question at the end of each email, include one proof link, and make your next step crystal clear.
Minimum tracking you should have in place
Use clean UTMs on every link you share, add a “source” field to booked calls, and tag pages in GA4 as problem, proof, or book a call. This is enough to see patterns and make better decisions without hiring a full team.
FAQs
Do I need to be on every platform?
No. Show up where your buyers already spend time and where you can be consistent. For most founder-led teams that means LinkedIn, Google, and one strong partner channel.
How fast does this work?
You should see early signals within a few weeks if you post consistently and fix obvious friction. Compounding momentum shows up around the two to three month mark when proof assets, problem pages, and partner touchpoints begin to reinforce each other.
What if I do not have time for all of this?
Pick two plays for the next month and stick to them. Founder posts on LinkedIn and one proof asset that removes a common objection is a strong starting point. Delegate production and keep approvals tight so nothing stalls.
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Book a Call
If you want a consistent engine that supports sales and brings in better fit leads without hiring a full team, book a call. Full service marketing starts at one thousand dollars per month.
On the call we will map your two highest impact plays, set the measurement you actually need, and build the simple routines that keep this running without taking over your week.
