How to Create a Social Media Viral Video With Viral Video Hooks
I was scrolling on TikTok a lot, and I came across some creators who outlined how to make a viral video…specifically with hooks. I’ll tag their @ at the end of the post so you can take a look for yourself.
In this post, I’ll round up the language you should use to create a viral video for your B2B Marketing or social media marketing :)
Sentence 1: The Hook
The hook should mention an extreme problem that your video will fix
General examples
If you wanna impress someone for X do Y
One of our X costs Y the other costs Z. Can you spot the difference?
Okay guys, I need to show you something
Did I just unlock a cheat code or did everyone know about this??
Just a quick PSA
Your ability to do X is determined by Y
I really battled with X with Y, just for you
POV: You’re a [demographic] doing [something impressive] by doing [something low effort]
Can we admit the X is the [adjective] of all time?
Can we admit the LinkedIn is the goofiest thing of all time?
Is it not starting to feel like [big brand]/famous person] is hiding X from us?
Does it not feel like Apple is hiding features from us sometimes?
This [thing] might get me into trouble
This mouse might get me into trouble
I’ve found myself doing [weird thing] more and more
What is one thing that every [group/thing], [group/thing], [group/thing] has in common?
If you wanna [action] like [famous person] you need to know about Y.
[Famous person] just made a huge mistake [explain what they did]
What are some weird things people don’t know about X?
This is the most interesting fact of the last decade.
I don’t think people understand…
I don’t think people understand how much property Orpah actually owns!
Am I the only one who didn’t know X?
Everybody is looking for [fundamental desire]
everybody is looking for that one thing that improves their conversion rate
This is the secret to…
[Topic] explained for [group]
NFTs explained for ‘hot girls’
Okay, imagine this…
I know this is a controversial statement but…
If you're an X you should probably check out Y
Don’t do X, do Y
Here’s a day in the life of a [describe yourself] making [insert $] with [how you do it]
Examples:
Here’s how I add captions to my TikTok so they go viral every time. I use a formula I like to call SLC. Now, what the hell does that mean?
Here’s the ONLY video you will ever need to watch to understand Tiktok’s algorithm
I regret improving myself
I scripted every single one of my hooks to my TikTok videos for this Tiktok account for a month using the same exact hook structure, and in that month, I went from 0 to 100k followers
Here’s the strategy I used to go viral over and over again. I used a strategy called the 2-second rule
Here are three levels of being an entrepreneur
Self-Development/Emotional Examples
Hows how to stop waking up in the morning, looking in the mirror and hating what you see? Stop using your phone the first hour of the day.
Here’s how to get out of a slump. Maybe you're a little demotivated, and you got shit to do, but you can’t seem to do it and keep procrastinating.
Here’s how to break your shitty habits.
Here’s how to focus and get work done 5 TIMES as quickly.
I’m gonna show you exactly how to get unstuck in life in one video.
What to Say in Your Viral Hook
| Instead of... | Say this... |
|---|---|
| Want | Need |
| Tip | Secret |
| Won't | Will Never |
| Tip | Secret |
| Not real | Fake |
| I | You |
| Today | in 60 seconds |
| Help you | Get you |
| Easy | Lazy |
| Bad | Brutal |
| You shouldn't do | Stop doing |
From Flop to Viral
| Don't be... | Be... |
|---|---|
| Fancy | Simple |
| Polite | 'Sweary' |
| Positive | Negative |
| Boring | Funny |
| Desire-fosuced | Fear-focused |
Sentence 2: Obliterate Objections
Since this is Tiktok, your attention span is probably garbage, so try and make it through this video because I guarantee [promise]
What the HELL does that mean?
No, I’m not talking about [cliche, overused answers]
Now I know I sound corny/stupid/cliche but just hear me out
Now I know what you’re probably thinking…
Now I know you don’t want to hear this information because you are probably thinking…
You’re REALLY gonna watch this one because the is literally life-changing
You’re REALLY gonna watch this one because it’s fucking crazy!
This is so so important and I use it everyday
Super important if you wanna [insert what audience wants to do]
And you’re not going to want to miss this video because it’s so good
So you will never struggle with [problem] ever again if you watch this video
And nobody’s told you this before so watch til the end because I think you might like it
And they don’t teach you this in business school
If you want to get [something] just implement this ONE little tactic
Other Viral Video Secrets
Video length
1 minute to 1 minute and 4 seconds
1 minute and 10 seconds to 1 minute and 14 seconds
1 minute and 40 seconds to 1 minute and 44 seconds
Use a visual hook!
Explained here
Post at the best times (on Tiktok)
11 AM
9 AM
6 AM
12 PM
10 AM
7 AM
You Might Also Like to Read: Small Business, Big Impact - Marketing Strategies That Deliver
Content creators referenced:
@mino
@viralvideo.club