Top AI Tools for Repurposing Content for Social Media
Hey there, fellow marketing enthusiasts!
Let’s talk about content repurposing, a strategy I've mastered through my journey with Alora, my eCommerce venture in the jewelry space, and get into how you can start turning your existing content into social media gold.
Back in the day, social media was like a quiet little coffee shop where everyone heard your story.
Now, it's more like shouting in a bustling market.
These days, you're not just competing with other brands but with every cat video and meme out there. Trust me, I've been there with Alora, trying to make our jewelry stand out in this digital chaos.
Here's the deal: repurposing content is your secret weapon. It's like taking that one great outfit and styling it differently for every occasion – efficient and effective.
Why Repurpose Content for Social Media?
You might be wondering why you should even bother repurposing your content like blogs for social media; well, here’s why you should repurpose your content for social:
Maximize Your Content's Value
Broaden Your Reach
Test and Learn
Save Time and Sanity
Increase Your Social Media Engagement
Maximize Your Content's Value
You've put effort into creating your content; now make it work overtime.
Let’s say you wrote a blog post about "The Top 5 Trending Jewelry Styles in 2024".
Don't stop there. Break it down into individual Instagram posts, each highlighting one style with a stunning photo and a brief description.
When I was running Alora, we did this with our collections. A single blog post about our summer collection turned into a week's worth of Instagram content.
Don’t just take my word for it! According to SEMrush, 42% of marketers say updating and repurposing existing content led to successful marketing campaigns
Broaden Your Reach
Different platforms, different audiences.
If you've got a how-to video on styling jewelry for different occasions. Long-form videos can be clipped into shorter videos using AI for Instagram Reels or TikTok, each focusing on one style or occasion.
We did something similar at Alora, where a video on '5 Ways to Style Statement Necklaces' was broken down into bite-sized tips for different social platforms.
Test and Learn
What flies on Facebook might flop on Twitter. Experiment and find what resonates.
If you notice that your Facebook audience engages more with posts about jewelry care than style tips. Use this insight to create more educational content for Facebook while keeping style-focused posts for Instagram.
I’ve found that the LinkedIn audience loved industry insights and business growth stories, and Instagram loves aspirational content, so I’ve tailored my content accordingly.
Save Time and Sanity
Creating fresh content non-stop? That's a fast track to Burnoutville. Been there, done that with Alora, and it's not fun.
Here’s and example: You've got an extensive guide on your website about choosing the right jewelry for different skin tones.
Instead of writing a new post for social media, pull out key points and turn them into a series of quick tips on Twitter or a carousel post on Instagram.
This approach saved me countless hours at Alora, allowing us to maintain a consistent online presence without constantly creating new content from scratch.
Increase Your Social Media Engagement
Repurposing your content on social media is a smart move for additional engagement. Take a great blog post, for example. Break it down into a Twitter thread, turn it into an engaging GIF, or use it to kick off a discussion. This approach helps you reach more people and reinforces your message in different, interesting ways.
Here's another perk: repurposing content can boost your SEO and connect with those who might have missed it the first time. Plus, it helps you maintain a consistent presence online, which is crucial for keeping your audience engaged. So, go ahead and give your content a new life on different platforms – it's a practical strategy for your brand.
How to Repurpose Content Like a Pro Using AI
Now we know WHY you should repurpose content for social, but let’s get into HOW you can do it! Well, here are the steps you should take to repurpose content for social using AI:
Identify Repurposing Gems
Tailor for the Platform
Use AI to Your Advantage
Schedule, Publish, Track
Identify Repurposing Gems
Before you jump into using AI to repurpose your content, you need to identify your bangers!
Not all content is created equal. Look for those standout quotes, stats, or stories. When I ran Alora, we found that our behind-the-scenes stories were social media gold.
Look for evergreen content or posts with high engagement. A blog post titled "The Journey of a Handmade Piece" with high engagement can be repurposed into a series of Instagram stories, taking your audience through the creation process step-by-step.
Tailor for the Platform
A blog post is not a tweet or an Instagram story. Adapt and tweak.
A detailed product review blog can be condensed into a punchy, fact-filled tweet. For Alora, we turned customer testimonials from our website into quote graphics for Facebook and Instagram.
Use AI to Your Advantage
Tools like Creaitor.ai can brainstorm ideas faster than you can say 'content'’ It's like having a brainstorming buddy who's always on.
Or, if you already have a blog, input your blog post into an AI tool like Pictory and create a long-form video. Then, use the long-form video to pull out 3 or 4 short videos for Instagram Reels or TikTok.
Schedule, Publish, Track
Get that content out there, then keep an eye on what's working. Rinse and repeat.
After repurposing and scheduling your content across platforms, monitor which format gets the most engagement. For Alora, we found that our Instagram posts with customer photos got more engagement, so we started featuring more user-generated content!
Remember, repurposing content isn't just about recycling. It's about strategically reimagining your content to fit different stages and platforms in your marketing funnel. It's a game-changer, especially in e-commerce, where every click and engagement can lead to a sale.
Best AI Tools for Repurposing Content for Social
| AI Tool Name | Description | Best For |
|---|---|---|
| MissingLettr | An online platform offering social media marketing services, known for content repurposing. | Automated social media campaigns and content repurposing. |
| Pictory | An AI-powered platform that turns text materials into professional videos with stock footage. | Transforming scripts and blog posts into engaging video content. |
| Creaitor.ai | A powerful AI tool with over 70 AI assistants, supporting content creation in 25 languages. | Generating ideas, writing content, and enhancing existing material across various languages. |
| Opus Clip | A generative AI video editing platform that turns long footage into viral-ready shorts with one click. | Creating short, engaging video content from longer footage. |
| Brand Bird | Simplifies the process of repurposing tweets for other platforms by creating screenshots. | Sharing tweets on Instagram, Facebook, and LinkedIn. |
| MeetEdgar | A social media management tool that converts long-form content into short-form posts. | Repurposing long-form content for platforms like Instagram, Pinterest, Twitter, and LinkedIn. |
| Kapwing | Provides a variety of templates and a central hub for managing video content. | Repurposing and managing video content for social media. |
What It Does: This tool automates the creation of social media campaigns by turning your blog posts into a year's worth of social content. It creates a series of posts that drip out over time, keeping your content in front of your audience.
Best For: Content creators and bloggers who want to extend the reach of their blog content on social media. It's particularly useful for creating long-term engagement without constant manual input.
Pictory
What It Does: Pictory uses AI to transform text content into engaging video content. It can take scripts, blog posts, and other text materials and turn them into videos, complete with stock footage and automatic captions.
Best For: Marketers and content creators who want to convert their text-based content into videos for platforms like YouTube, Instagram, or Facebook.
Creaitor.ai
What It Does: Creaitor.ai is an AI-powered content creation tool that offers a wide range of AI assistants to help generate ideas, write content, and improve existing material. It supports multiple languages, making it versatile for global content creation.
Best For: Businesses and individuals looking for assistance in generating content ideas, writing, and enhancing existing content across various languages and formats.
OpusClip
What It Does: Opus Clip is a generative AI video editing platform that simplifies the process of turning long video footage into concise, engaging shorts suitable for platforms like TikTok or Instagram Reels.
Best For: Content creators and marketers who have long-form video content that they want to repurpose into shorter, more engaging clips for social media.
BrandBird
What It Does: BrandBird allows you to capture and repurpose tweets by turning them into high-quality images. This is ideal for sharing Twitter content on platforms that are more visually oriented.
Best For: Brands and individuals looking to leverage their Twitter content on other social media platforms like Instagram, Facebook, and LinkedIn.
MeetEdgar
What It Does: MeetEdgar specializes in automating your social media content. It can repurpose long-form content into shorter, platform-specific posts. The tool is designed to categorize your content and recycle it, ensuring your feeds are always active.
Best For: Businesses and marketers who want to automate their social media strategy, particularly in recycling and scheduling content. It's great for maximizing the lifespan of your best content across platforms like Instagram, Pinterest, Twitter, and LinkedIn.
Kapwing
What It Does: Kapwing is a versatile online editor for videos, GIFs, and images. It offers a range of templates and tools for creating and editing multimedia content, making it easier to repurpose content for social media.
Best For: Users looking to create or repurpose video and image content for social media. It's user-friendly for beginners but also has robust features for more advanced users.
tips for repurposing video content for social media
When repurposing video content for social media, consider the following tips:
Tailor your videos to fit the requirements and preferences of various social media platforms, such as creating vertical videos for Instagram and Stories, and horizontal videos for YouTube and Facebook
Break down longer videos into shorter, more digestible clips to cater to the shorter attention spans of social media users. This can include creating teaser videos, video snippets, or reels
Take advantage of platform-specific features like carousels, stories, and green screens to repurpose your video content in creative ways
Besides traditional video content, consider repurposing your videos into other formats such as infographics, checklists, or Twitter threads to diversify your content and engage different audience segments
Example of Using AI to Repurpose Content
StoryCheif turned a Twitter thread into a carousel!
Get Started With AI Tools That Can Help Repurpose Social Media Content!
Repurposing content is all about being smart with your resources.
It's not just about spreading the same message across different platforms; it's about reshaping that message to fit the platform while keeping your brand's voice consistent. This approach saves time and ensures your e-commerce store stays relevant and engaging across all social media channels.