Top 5 Best Email Marketing Apps for New Shopify Stores in 2025
Did you know that email marketing has an average ROI of 4200%?! 🤯
Yeah that’s right, email marketing is a MUST HAVE for Shopify stores.
That's why selecting the right email marketing app for your Shopify store is paramount to your success.
In this comprehensive guide, we'll get into the top email marketing apps that can take your store to the next level and skyrocket your revenue!
Need Help Automating your Email Marketing?
Why Email Marketing Matters for Your Shopify Store
Email marketing is like having a direct line of communication with your customers.
It allows you to nurture leads, promote your products, and keep your audience engaged.
Unlike social media, where your posts might get lost in the sea of content, emails land right in your customers' inboxes, giving you the opportunity to capture their attention.
Email marketing improves your bottom line
When done right, email marketing can significantly impact your bottom line.
According to Statista, the average return on investment (ROI) for email marketing is $42 for every $1 spent. That's an impressive number that showcases the power of email in driving sales and revenue for your Shopify store.
Email marketing is cost effective
Moreover, email marketing is a cost-effective way to reach your audience.
With tools like Mailchimp, Omnisend, or even Constant Contact, you can easily create and send professional-looking emails without breaking the bank.
These platforms offer a variety of templates, automation features, and tracking capabilities that can help you streamline your email marketing efforts and measure your success.
Best Email Marketing Apps for Shopify
Now you know why Shopify email marketing is so important, let’s cover the best email marketing tools you can use for your store.
Best Email Marketing Apps at a Glance
| Email marketing platform | Standout features | Free plan | Pricing starts from |
| Klaviyo | Powerful and versatile | ✅ | $20/month |
| Omnisend | Built for ecommerce | ✅ | $16/month |
| Privy | Great for new ecommerce stores | ❌ | $12/month |
| Mailmodo | Massive library of email templates | ✅ | Free for the first 500 contacts, with 4000 credits |
| Seguno | Most affordable premium plan | ✅ | $35/month |
| tinyAlbert Email Marketing | No subscriber limits or per-email charges | ❌ | $3/month |
1. Klaviyo: The Powerhouse Email Marketing Tool
Klaviyo rating: 4.6 stars with 2,600+ reviews
Klaviyo is a powerful email and SMS marketing tool that integrates seamlessly with Shopify, allowing you to leverage customer data for targeted, personalized campaigns. It's ideal for businesses looking to drive sales and improve customer relationships through advanced segmentation, automation, and analytics.
Klaviyo Pros
Advanced segmentation and targeting features.
Seamless integration with Shopify and other platforms.
Built-in AI tools for campaign optimization.
Real-time revenue tracking.
Extensive library of automation templates.
Klaviyo Cons
Higher cost compared to some competitors.
May have a steeper learning curve for beginners.
Klaviyo Pricing
Free Plan: Email free forever for up to 250 contacts, SMS free for up to 150 SMS/MMS credits.
SMS: Starts at $15/month for up to 1250 SMS/MMS credits.
Email: Starts at $20/month for 251-500 contacts.
Type of Store Klaviyo is Best For
Medium to large businesses that require robust email and SMS marketing automation and have a focus on leveraging detailed customer data for marketing.
2. Omnisend: The All-in-One eCommerce Marketing Platform
Omnisend Rating: 4.7 stars with 5,800+ reviews
Omnisend is a versatile email and SMS marketing platform designed for e-commerce businesses. It offers extensive automation options, including ready-made workflows for abandoned carts and welcome emails, making it easy to grow your email list and drive sales with minimal effort.
Omnisend Pros
User-friendly interface with drag-and-drop email builder.
Comprehensive free plan with advanced features.
Effective customer support with 24/7 availability.
Seamless Shopify integration.
Advanced targeting and segmentation features.
Omnisend Cons
Some users may find the cost prohibitive as they scale.
Limited features on lower-tier plans.
Omnisend Pricing
Free Plan: Reach up to 250 contacts with 500 emails/month and up to 60 global SMS.
Standard: Starts at $16/month for up to 500 contacts.
Pro: Starts at $59/month for up to 2500 contacts.
Type of Store Omnisend is Best For
Small to medium-sized businesses looking for a user-friendly platform with strong automation and multi-channel marketing capabilities. I personally use Omnisend!
3. Mailmodo: Simplified Email Marketing for Shopify Beginners
Mailmodo Rating: 4.5 stars with 8+ reviews
Mailmodo is an interactive email and SMS marketing platform that focuses on creating engaging customer journeys with no-code tools. It offers features like interactive widgets and AI-driven content creation, making it ideal for businesses looking to enhance customer engagement and sales.
Mailmodo Pros
Interactive emails with widgets like Spin-to-win and quizzes.
AI-powered content creation and automation.
Segment customers based on detailed behaviors.
Strong customer support.
Mailmodo Cons
Limited number of reviews, indicating it's less established.
Higher pricing compared to some competitors.
Mailmodo Pricing
Free Plan: 500 contacts and 4000 email credits.
Lite: $49/month for up to 2500 contacts.
Pro: $99/month for up to 2500 contacts with additional features.
Type of Store Mailmodo is Best For
Small to medium-sized businesses looking to engage customers with interactive email content and AI-driven marketing.
4. Privy ‑ Pop Ups, Email, & SMS: Driving Conversions with Email Pop-Ups and Newsletters
Privy Rating: 4.6 stars with 24,890+ reviews
Privy is a comprehensive marketing platform for e-commerce that combines email, SMS, and pop-ups to help grow your contact lists and drive conversions. It’s known for its ease of use and effectiveness in boosting sales through targeted campaigns.
Privy Pros
Easy-to-use drag-and-drop email editor.
Variety of pop-up display options to grow email and SMS lists.
Effective automation tools for email and SMS.
Strong customer support.
Privy Cons
Some users report that the mobile interface could be improved.
Pricing can increase significantly with list growth.
Privy Pricing
Basic Convert Plan: $12/month for up to 10,000 pageviews.
Convert Plan: $24/month for unlimited popups and advanced targeting.
Starter Plan: $30/month for up to 1,500 email contacts.
Growth Plan: $45/month for up to 2,000 email contacts & 75 SMS contacts.
Type of Store Privy is Best For
Small to medium-sized businesses looking to boost conversions and grow their email and SMS lists with minimal effort.
5. Seguno Email Marketing: Affordable Email Marketing Solution for Growing Businesses
Seguno Rating: 4.8 stars with 1,140+ reviews
Summary: Seguno is an email marketing app built specifically for Shopify, offering seamless integration within the Shopify admin. It's designed for shop owners who want to manage email marketing directly from their Shopify dashboard, with a focus on efficiency and ease of use.
Seguno Pros
Seamless integration with Shopify.
Easy-to-use interface with Canva integration.
Pre-built automation and templates.
Strong customer support.
Seguno Cons
Limited to Shopify users, so not suitable for stores using other platforms.
Higher pricing as subscriber list grows.
Seguno Pricing
Starter: Free for up to 250 subscribers with unlimited sending.
Standard: $35/month for up to 2,500 subscribers.
Type of Store Seguno is Best For
Shopify-exclusive businesses looking for a simple, efficient way to manage email marketing within their Shopify admin.
6. [BONUS] tinyAlbert: AI Email Marketing
tinyAlbert Rating: 4.8 stars with 170+ reviews
tinyAlbert (formerly tinyEinstein) is an AI-driven email marketing platform that automates the creation of email campaigns and pop-ups. It’s designed to save time by using AI to create and deploy marketing campaigns with minimal input from the user.
tinyAlbert Pros:
AI-driven email and pop-up creation.
Extremely affordable pricing.
Strong customer support.
Multi-language support.
tinyAlbert Cons:
Limited feature set compared to larger competitors.
May not suit larger businesses with more complex needs.
tinyAlbert Pricing:
AI Assistant: $3/month for up to 100 contacts with additional contacts priced separately.
Type of Store tinyAlbert is Best For
Small businesses or startups looking for a cost-effective, AI-driven solution to automate email marketing tasks.
Other Email Marketing Apps to Consider
| Email marketing platform | Standout features | Free plan | Pricing starts from |
| Omnisend | Built for ecommerce | ✅ | $16/month |
| Drip | Extensive automation | ❌ | $39/month |
| Privy | Great for new ecommerce stores | ❌ | $12/month |
| Klaviyo | Powerful and versatile | ✅ | $20/month |
| AWeber | Massive library of email templates | ✅ | $15/month |
| Seguno | Most affordable premium plan | ✅ | $35/month |
| Automizely | Lightweight email marketing | ✅ | $11/month |
| Flowio | Powerful features on a budget | ✅ | $9/month |
| SmartrMail | Simple and powerful | ✅ | $14/month |
| tinyEmail Marketing | No subscriber limits or per-email charges | ✅ | $15/month |
| Shopify Email | By Shopify, for Shopify | ✅ | Free for the first 10,000 emails per month, then $1 per 1,000 emails thereafter |
| ActiveCampaign | Email marketing + CRM | ❌ | $15/month |
| CM Commerce | For brands getting started | ❌ | $9/month |
| Avada | 5 million+ stock image library | ✅ | $16/month |
Crafting Your Email Marketing Strategy
Now that we understand the importance of email marketing let's talk about how you can create a successful email marketing strategy for your Shopify store to improve customer engagement and give you a sales boost.
1. Define Your Goals
Before diving into creating emails, it's essential to outline your objectives.
Whether you want to drive sales, increase website traffic, or promote a new product, having clear goals will guide your email marketing strategy and help you measure its effectiveness.
2. Segment Your Audience
Not all customers are the same, and sending the same email to everyone on your list may not yield the best results.
By segmenting your customers based on their preferences, purchase history, or engagement level, you can send targeted and personalized emails that resonate with specific groups of customers.
3. Create Compelling Content
The key to a successful email marketing campaign is creating engaging content that drives action. Whether it's a promotional offer, a product highlight, or a curated selection of items, make sure your emails provide value to your subscribers and encourage them to click through to your store.
4. Test and Optimize
Email marketing is not a one-size-fits-all approach. To find out what resonates with your audience, test different subject lines, email formats, and sending times. By analyzing the data and optimizing your campaigns based on the results, you can continuously improve your email marketing strategy and maximize its impact.
Further Reading: Avoid these trigger words in your subject line
💌 Creating Captivating Email Marketing Campaigns
Email marketing is a powerful tool in your arsenal as a new Shopify store owner. Remember, email marketing allows you to reach your audience directly, driving engagement, traffic, and ultimately sales.
But how can you make your emails stand out in a crowded inbox and compel your subscribers to take action?
Let's dive into some actionable strategies that will help you create captivating email marketing campaigns that drive results.
1. Compelling Subject Lines
The subject line is the first thing your subscribers see, so make it count!
💥 Keep it concise, clear, and engaging.
Pose a question, create a sense of urgency, or hint at what's inside the email to pique curiosity.
For example
Unlock Exclusive Deals Inside 👀
Last Chance to Save Big! 🛍️
2. Personalized Emails
Personalization is key to connecting with your audience on a deeper level.
Address subscribers by their first name, tailor the content based on their past purchases or browsing behavior, and segment your email list for more targeted campaigns. This personal touch will make your subscribers feel valued and increase the likelihood of conversion
3. Compelling Call-to-Action
Your call-to-action (CTA) is the driving force behind your email marketing campaign.
Make it clear, compelling, and actionable.
Whether you want subscribers to shop now, learn more, or participate in a survey, ensure that your CTA stands out and motivates them to take the desired action. Use vibrant buttons, bold text, or eye-catching graphics to draw attention to your CTA.
4. Visual Appeal
Incorporate visually appealing elements into your emails to capture your subscribers' attention and make your content more engaging.
Use high-quality images, gifs, videos, and branded graphics to enhance your message and showcase your products in an attractive way.
Remember, a picture is worth a thousand words, and in the case of email marketing, it could be worth a thousand sales.
5. Mobile Optimization📱
With the majority of emails being opened on mobile devices, it's crucial to ensure that your email campaigns are optimized for mobile responsiveness.
Make sure your emails are easily readable on different screen sizes, with clear formatting, concise content, and well-designed layout.
Test your emails across various devices and email clients to guarantee a seamless user experience for all subscribers.
6. A/B Testing 🧪
To continually improve your email marketing campaigns, leverage A/B testing to experiment with different elements and determine what resonates best with your audience.
Test variations of subject lines, CTAs, visuals, and content to identify the most effective strategies for driving engagement and conversions. Use the insights gathered from A/B testing to refine your approach and tailor future campaigns for optimal results.
7. Optimization
Don't stop at sending out emails; analyze the performance of your campaigns to gain valuable insights and make data-driven decisions.
Track metrics such as open rates, click-through rates, conversion rates, and ROI to understand what's working and what needs improvement!
Use this data to optimize your email marketing strategy, refine your targeting, and maximize the effectiveness of your campaigns.
Implement these strategies to create email marketing campaigns that cut through the noise, capture your audience's attention, and drive tangible results for your Shopify store!
Creating Good Email Subject Lines
As we mentioned before, when it comes to email marketing, one of the most important elements of your campaign is a good subject line.
Why Subject Lines Matter
Your email subject line is like a book cover - it's what compels people to open and read what's inside. A strong subject line can entice your audience, pique their curiosity, and drive them to take action. On the other hand, a weak or generic subject line can easily get overlooked in a crowded inbox.
It's the first thing your audience sees, and it ultimately determines whether your email gets opened or sent straight to the trash folder.
Crafting compelling subject lines is an art form that can significantly impact the success of your email marketing efforts. Let's get into some practical tips for creating subject lines that grab attention and drive engagement.
The Power of Personalization
One effective strategy for crafting compelling subject lines is personalization. Including the recipient's name or referencing their previous interactions with your brand can make the email feel more tailored to their needs and interests.
For example, using a subject line like "Sarah, Your Exclusive Discount Awaits!" can create a sense of exclusivity and urgency that prompts Sarah to open the email.
Creating a Sense of Urgency
Another effective tactic is using urgency in your subject lines.
Words and phrases like "Limited Time Offer," "Act Now," or "Ends Soon" can create a sense of FOMO (fear of missing out) that spurs recipients to open the email and take action before it's too late.
By leveraging urgency, you can encourage immediate engagement and drive conversions.
Harnessing the Power of Emojis 🔥
Emojis have become increasingly popular in email subject lines as they can add personality, visual appeal, and emotion to your message.
Using emojis strategically can help your subject line stand out in a crowded inbox and capture the recipient's attention.
For example, a subject line like "Don't Miss Out on Our Summer Sale! ☀️" adds a fun and playful element that can entice recipients to open the email.
Testing and Optimization
A key aspect of crafting compelling subject lines is testing and optimization.
A/B testing different subject lines allows you to see what resonates best with your audience and drives the highest open rates.
By experimenting with different variations, such as tone, length, personalization, and emojis, you can fine-tune your approach and optimize your subject lines for maximum impact.
Real-World Application
Imagine you're a new Shopify store owner preparing to launch a marketing campaign promoting your latest product line.
By crafting personalized subject lines that speak directly to your customers' needs and interests, incorporating urgency to drive immediate action, and experimenting with emojis for added visual appeal, you can increase the likelihood of your emails getting noticed and opened.
Through testing and optimization, you can continually refine your subject lines to enhance engagement and drive conversions.
By understanding the importance of subject lines, harnessing the power of personalization and urgency, utilizing emojis strategically, and testing and optimizing your approach, you can create subject lines that captivate your audience, drive open rates, and ultimately lead to increased engagement and conversions.
So, next time you're drafting an email campaign, remember to put some extra thought and creativity into your subject lines - the results may surprise you!
Email Marketing Automation
Imagine having a personal assistant that sends out emails for you, on time, every time, without you even lifting a finger.
Well, that's the beauty of email marketing automation! In this section, we'll explore how this game-changing technology can revolutionize the way you communicate with your customers and drive sales for your Shopify store.
What is Email Marketing Automation?
Simply put, email marketing automation is the use of software to automate your email marketing campaigns. This means setting up a series of emails to be sent automatically based on triggers such as a subscriber joining your email list, making a purchase, or abandoning their cart. 💌
Benefits of Email Marketing Automation
Saves Time and Effort
With automation, you can set up your emails in advance and let the software do the work for you. This frees up your time to focus on other aspects of your business.
Increased Engagement
By sending relevant, timely emails to your subscribers, you can keep them engaged with your brand and drive more interactions.
Personalization
Automation allows you to segment your audience and send targeted emails to different groups based on their behaviors and preferences.
Boosts Sales
Automated emails have been shown to drive higher conversion rates and increase revenue for businesses.
How to Implement Email Marketing Automation for Your Shopify Store
Welcome Series
Set up a series of emails to welcome new subscribers to your list. Introduce your brand, highlight your best products, and encourage them to make their first purchase.
Abandoned Cart Emails
Remind customers who have left items in their cart to complete their purchase. You can even offer them a discount or free shipping to incentivize them.
Post-Purchase Follow-up
Send a thank you email after a customer makes a purchase, and follow up with recommendations or a special offer to encourage repeat business.
Re-engagement Campaigns
Identify subscribers who have been inactive for a while and send them targeted emails to bring them back into the fold.
Event-Based Emails
Set up automated emails for special occasions like birthdays, anniversaries, or holidays to show your customers that you care.
Real-World Application
Let's say a customer visits your Shopify store, adds items to their cart, but doesn't complete the purchase.
With email marketing automation, you can automatically remind them about their abandoned cart, prompting them to return to your store and complete the transaction.
Or, imagine a new subscriber joins your email list. You can set up a welcome series that automatically introduces them to your brand, shares your top-selling products, and invites them to follow you on social media for more updates.
By utilizing email marketing automation in these scenarios, you can nurture relationships with your customers, drive engagement, and ultimately increase sales for your Shopify store.
Conclusion
In conclusion, choosing the best email marketing app for your new Shopify store can significantly impact your online success.
Whether you prioritize advanced segmentation, personalized campaigns, or seamless integration, there's an email marketing app that suits your business needs.
Remember, effective email marketing is not just about sending emails—it's about building relationships with your customers and driving conversions.
Take the time to explore the features and benefits of each app mentioned in this guide to find the perfect fit for your Shopify store.
