10 Ways to Repurpose ONE Piece of Content into Multiple Formats
Okay okay, we all know that content marketing can be time-consuming, but it doesn’t have to be. Especially if you repurpose content!
We will be talking about how reusing your content should be an integral part of your content strategy so you don’t have to feel like you’re cranking out new stuff every day.
🔄 Content repurposing is our hero here, and it’s all about working smarter, not harder. This is especially true if you use AI to repurpose your content!
Maximizing content value
Picture this: you’ve got a stellar piece of content—maybe it’s a blog post that really resonated with your audience or a video that got more shares than you expected.
Instead of leaving it to gather ‘digital dust’, you give it a new lease on life by transforming it into different formats. You want to do this so you can squeeze every bit of value out of it, reach more eyes and ears, and, yes, save yourself a ton of time and effort in the process.
Repurposing isn’t just about reaching more people (though that’s a huge plus); repurposing content helps you connect with your audience where they are and how let’s them consume content in the format they prefer.
Some customers love to read in-depth articles, others prefer quick listens on their way to work, and then there are those who are all about visuals. By repackaging your content, you’re making sure nobody misses out on the good stuff you have to share.
Enough about WHY content recycling is important, let’s get into 10 creative ways to turn that one piece of content into multiple, each serving a different preference and platform. From blog post series that delve deeper into topics, podcast episodes that engage listeners, eye-catching infographics, to informative video content, and even more. There's a format for every type of learner and consumer out there.
Wait up!
Before we jump in, remember I’ve got some goodies for you—like my free Content Promotion Checklist to get your repurposed content out there efficiently, a complete Content Creation Course to up your game, and even a ‘Done For You’ Content Creation service if you’d rather focus on other parts of your business.
Apply for the SEO & Blog Content Growth Engine
Alright, ready to get the most out of your content?
Let’s go!
Start With Content From Your Blog!
Alright, let's kick things off with a personal favorite of mine: transforming a single piece of content into a blog post series.
Breakdown Your Blog
Imagine you've got this awesome, comprehensive guide or a detailed article. It's packed with value but, let's be real, it's a bit of a beast. The solution? Break it down into bite-sized blog posts.
Why go this route? First off, it lets you zoom in on specific subtopics, giving your readers more digestible pieces of content that are easier to understand and implement.
Plus, who doesn't love a good series? It's like your favorite Netflix show but in blog form. This approach keeps your audience coming back for more, building anticipation for the next installment.
Dig Deep With Blog Series
The magic of breaking down a piece into a series also lies in the ability to explore subtopics more thoroughly. You're not just skimming the surface; you're diving deep, providing value, and showcasing your expertise. It’s a win-win: your readers get more detailed, actionable content, and you get to flex your knowledge muscles.
Why Even Bother With Blog Series?
From a strategy standpoint, a blog post series can significantly expand your content's footprint.
Each post
Drives traffic
Engages different segments of your audience
Boosts your SEO efforts with a variety of keywords and topics.
Plus, more content means more opportunities for shares, comments, and engagement on social platforms.
What I Do To Repurpose Blogs
And here's a little insider tip from me: I often start my content repurposing journey with blog posts.
Why?
Because it sets a solid foundation.
Once you have a series of posts, repurposing them into other formats becomes a breeze. You've already done the heavy lifting of breaking down your content into focused topics. Now, it’s just about choosing the right format to match.
Remember, every piece of content has the potential to be so much more. Starting with a blog post series not only maximizes that potential but also keeps your content strategy fresh and engaging.
Plus, don’t forget to check out my free Content Promotion Checklist to help spread the word about your new series far and wide.
Go From Text to Podcast
Why Podcasts?
Podcasts and audio recordings are like the secret sauce to reaching people who are always on the go or just love to consume content with their ears.
When you choose to make your blog post into a podcast (or start with a podcast as your main content), you’re taking that goldmine of information you've got and letting it flow through headphones and car speakers everywhere.
Imagine your comprehensive guide or insightful article reaching people while they're jogging, commuting, or just chilling.
Again, if you know your audience is always on the go or have 45-minute commutes, then recycling your blog into a podcast will be a winner for you.
How to Make An Amazing Podcast
Start with a Banging Introduction
Every great podcast episode starts with a compelling intro. The intro is your chance to grab listeners' attention. Summarize what they're about to learn or the problem you’re solving. Think of it as the hook that keeps them tuned in.
Use Transitions to Keep Your Podcast Flowing Like a River
In writing, we use paragraphs and subheadings to break things down. In podcasts, it's all about smooth transitions. Use them to guide your listener from one point to the next. This could be a quick recap of what was just discussed or a teaser of what’s coming up. Transitions are your secret weapon to keep the narrative engaging and easy to follow.
Wrap It Up with Style
Just like any good story, your podcast needs a solid ending. Summarize the key takeaways and, if you can, end with a call to action or a thought-provoking question. It's your final moment to leave a lasting impression on your audience.
Let’s Get Technical (But Not Too Much)
Podcasting might sound a bit daunting with all the tech involved, but at its heart, it's just you sharing your insights and stories. You don’t need a fancy studio. A quiet room, a decent microphone, and some basic editing software are enough to get you started. Remember, content is king; everything else is just the royal carriage.
And, if you're wondering where to start with transforming your content into engaging audio formats, don't forget to check out my Complete Content Creation Course. It’s packed with tips on not just podcasting, but all things content creation to make your message resonate across all platforms.
#3 Repurpose Your Content as Visuals
Why Go Visual?
Let's be real, we're all visual.
A well-crafted infographic or visual representation can take your content from "I'll read this later" to "Wow, I get this now!" quicker than you can say "content repurposing."
Why does this work so well?
Because complex info becomes easy to digest, engaging, and heck, even fun to explore. Plus, visuals are like catnip for people on the internet; visuals get shared, liked, and saved way more than their text-only counterparts.
Crafting Your Visual Masterpiece
Start with the Core Idea
Begin by identifying the key message or data you want to convey. This is the heart of your infographic or visual content. Everything you create should revolve around making this message clear and engaging.
Choose Your Visual Weapons Wisely
Charts for trends and data
Diagrams to explain processes
Illustrations for concepts
Pick the type of visual that best matches the info you're sharing. Remember, the goal is to make your content easier to grasp, not to overwhelm with flashy graphics.
Design for Clarity and Impact
Keep it simple, but make it pop.
Use colors and fonts that enhance readability and draw attention to the important bits. And don’t forget to brand it!
Your visuals should scream "you" at a glance, making your content not just informative but instantly recognizable.
Visuals Extend Your Content Lifespan
By repurposing your written content into infographics or other visuals, you're not just extending its lifespan; you're also making it accessible to a broader audience. People who might skip over a 2,000-word article won’t think twice about engaging with a colorful, well-designed infographic.
Engaging and Shareable
And let's talk shareability. Visuals are the superstars of social media.
They get passed around, sparking discussions and driving traffic back to you. Whether it’s Instagram, Pinterest, or Tiktok, each share increases your visibility and brings your content to audiences you might not have reached otherwise.
And remember, if you're looking to get a jumpstart on creating visually appealing content without the stress, check out my "Done for You" Content Creation service. Let’s make your content not just seen but remembered.
#4 Embrace Lights, Camera, Action With Video Content
You Can’t Ignore The Video Revolution
Whether it’s through explainer videos, deep-dive tutorials, candid interviews, or interactive live streams, video content has the power to convey your message with an immediacy and intimacy that text or images alone can’t match.
How to Craft Your Video Series
Turn Your Blogs Into Videos with AI
SOmetimes, you dont’ have the time to record a video, but you can easily turn a blog into a video with tools like PictoryAI!
Explainer Videos: Making Complex Simple
Start with the complex topics from your blog content and break them down into bite-sized, easy-to-understand pieces. Explainer videos are fantastic for demystifying the tough stuff and answering the "What" and "Why" for your audience.
Use Interviews To Distribute Conversations
Bring in experts, or even discuss with your team, to add depth and perspective to your content. Interviews can uncover insights and personal stories that resonate on a human level, adding layers of credibility and engagement. If you have a podcast, record it with a camera and reuse that content for YouTube, Instagram or TikTok!
Show and Tell With Tutorials
Tutorials are your go-to for the "How." Take the practical advice from your content and turn it into step-by-step guides. It's one thing to read about how something is done; it's another to see it in action.
Offer Real Connections With Live Streams
Dive into topics with the added excitement of real-time interaction.
Use Livestreams to answer questions, share insights, and build a community around your content. Live streams create a sense of event and immediacy, making your audience feel like they're part of the conversation.
You can go live talking about your latest eBook (and the value it offers) or do a Q&A after dropping a juicy post on Instagram!
For those of you who want to leverage AI in your video marketing strategy, don't miss out on my post about the Top 10 AI Video Marketing Tools.
Be Social Media Savvy By Repurposing Content Across Platforms
Know Your Audience to Create Tailor-Made Content
You know I always talk about knowing your audience!
Having insight into your audience is the key to repurposing your content effectively across social media platforms like Instagram, LinkedIn, andTikTokis all about customization.
What works as a viral Instagram post might not resonate the same way in a LinkedIn article.
The secret sauce? Obviously, knowing your audience on each platform and tailoring your content to match!
Platform-Specific Tips for Content Repurposing
Instagram Is A Visual Feast
When thinking about content recycling on Instagram think about visually engaging posts, stories, and reels. Break down your content into bite-sized pieces. Use on brand images, infographics, and short videos. And don't forget to engage through polls, questions, or calls to action in stories!
Read more: Best Instagram Tactics for 2024
Keep It Engaging on TikTok
TikTok thrives on hooks and authenticity. Use this platform to transform your content into punchy, compelling videos that dive deep into the key points of your blog, long-form video, or podcast. Use hashtags strategically to increase visibility and invite discussion.
Give It The Professional Touch on LinkedIn
LinkedIn is all about adding value professionally.
Convert your content into comprehensive articles or insightful posts that speak to industry trends, lessons learned, or thought leadership. Engaging visuals and videos can also enhance your message here.
Facebook: Community and Conversation
Facebook is great for building community. Turn your content into informative posts, live Q&As, or videos that encourage interaction. Share behind-the-scenes glimpses or related content that sparks conversation and connection.
Engage, Analyze, and Adapt
With each piece of repurposed content, pay close attention to how your audience responds.
Which formats do they engage with the most?
What prompts them to share, comment, or like? Use these insights to refine your approach, making sure your content not only reaches but resonates with your audience across different social media landscapes.
#6 Distribute and Remix Your Content with Newsletters
The Power of Personal Connection
Email isn’t dead! It remains a powerful tool to connect directly with your audience. It's personal, it's direct, and it lands right in their inbox—a space less crowded than social media feeds, giving you a unique opportunity to capture attention.
Repurposing your existing content into email newsletters or a series of newsletters not only breathes new life into your material but also helps in building and maintaining a loyal subscriber base.
Crafting Your Email Content Strategy
Serve, Don’t Sell
The goal of your email newsletter should be to provide value first. Think of your emails as a way to serve your audience, not just sell to them. Use repurposed content to answer questions, solve problems, and provide insights, keeping your readers engaged and looking forward to your next email.
Segment and Personalize
One of the biggest benefits of email marketing is the ability to segment your audience and personalize content. This ensures that the content you repurpose and share is relevant to each subscriber. Personalization can significantly increase engagement rates, whether it’s a deep dive into a specific topic, a roundup of related articles, or exclusive tips.
Consistency is Key
A regular newsletter schedule keeps your audience engaged and helps establish your brand as a reliable source of information. Whether it’s weekly, bi-weekly, or monthly, consistency in your email marketing efforts pays off by keeping your brand top-of-mind.
The Checklist Before You Hit Send
Before sending out your newsletter, make sure everything is in tip-top shape.
This means
checking for engaging subject lines
mobile optimization
clear calls to action
and, of course, valuable content
For a detailed rundown of what to check before sending your newsletter, be sure to read my blog post and use this checklist before sending your newsletter.
When done right with well-repurposed content, email marketing is an incredible tool for deepening relationships with your audience.
With the right strategy and a bit of creativity, your email newsletter can become one of the most effective elements of your content marketing arsenal.
#7 Turn Your Content into a Webinar or Online Course
The Classroom Has Gone Digital
In a world where learning has transcended the boundaries of traditional classrooms (thanks COVID), webinars and online courses stand out as incredibly effective ways to educate, engage, and connect with your audience.
Imagine transforming that insightful piece of content that you have—be it a comprehensive guide, an in-depth analysis, or a series of blog posts—into an interactive learning experience.
Crafting an Engaging Learning Journey
Start with a Solid Structure
Just like any great story, your webinar or online course needs a beginning, middle, and end.
Kick-off with an introduction that sets the stage and outlines what your learners can expect.
From there, break your content down into manageable modules or sections, each dedicated to a specific topic or skill.
And finally, wrap up with a strong conclusion that recaps the key takeaways and suggests next steps for further learning.
Make It Interactive
The magic of digital learning formats lies in their ability to be interactive. Here’s how you can do that:
add quizzes to test knowledge
exercises to apply what's been learned
and supplementary materials like worksheets or downloadable resources for deeper exploration
These elements not only make the learning experience more engaging but also help reinforce the material.
Use Real-World Examples
Sure, theory is great, but application is where real learning happens. Incorporate case studies, real-life examples, or scenarios that learners can relate to. This approach helps to illustrate concepts in action and provides practical insights that can be applied outside the virtual classroom.
Encourage Community Building
Learning is more fun—and effective—when it's shared.
Include forums, discussion boards, or live Q&A sessions to foster a sense of community among learners. These platforms offer a space for participants to ask questions, share experiences, and learn from each other, enriching the overall learning experience.
Why Extending the Life of Your Content With a Webinar Works
Turning your content into a webinar or an online course extends its lifespan and amplifies its impact. You're sharing information AND you're facilitating a learning experience that empowers your audience to gain new skills, insights, and confidence.
Not only that, but creating a webinar is an opportunity to position yourself as an authority in your field, build deeper connections with your audience, and offer significant value beyond the conventional content formats.
Remember, the goal is to make your content as accessible and actionable as possible. And if you're looking for more tips on creating effective and engaging online learning experiences, don't miss out on my Complete Content Creation Course. It’s packed with insights to help you turn your knowledge into impactful online courses and webinars.
#8 Create Ebooks and Downloadable Resources
Your Content, Gets Elevated With eBooks
Transforming your existing content into an ebook or a downloadable resource like a PDF guide, a case study, or a white paper, is a brilliant strategy to maximize the value of your work. eBooks are all about packaging your insights in a way that’s both accessible and practical, providing your audience with a resource they can refer back to time and again.
How-To Compile Your Knowledge
Gather and Organize
Start by gathering the content you want to repurpose. This could be a series of blog posts, articles, or even a collection of tips and insights shared on social media. Organize this content in a coherent way that flows logically and covers the topic.
Add Value
Transforming your content into a downloadable resource is an opportunity to add even more value.
This could mean
updating statistics
incorporating new examples
or adding interactive elements like worksheets or checklists
Remember, the goal is to create something that’s not just informative but also actionable.
Design Matters
The visual appeal of your ebook or downloadable resource can significantly impact its effectiveness.
Invest in a clean, professional design that reflects your brand and makes the content easy to read and navigate. Visuals, charts, and call-out boxes can help break up text and highlight key points.
Why It’s Worth It to Repurpose Your Content into a Digital Download
Authority and Credibility
Offering a well-crafted ebook or downloadable resource establishes you as an authority in your field. It shows that you’re not just sharing opinions but valuable, organized knowledge that can help your audience achieve their goals.
Lead Generation
These resources are not just giveaways; they’re tools for building your email list and generating leads.
By offering your ebook or downloadable resource in exchange for an email address, you’re opening the door to future communications and deepening the relationship with your audience.
Long-Term Value
Unlike social media posts or blog articles that might get buried over time, ebooks and downloadable resources continue to deliver value long after they’re published.
They can be a cornerstone of your content marketing strategy, drawing in new readers and clients months or even years down the line.
Looking to get started but not sure where? Check out the free resources section on my website.
It’s a treasure trove of guides, checklists, and templates designed to help you create impactful ebooks and downloadable resources with ease.
Whether you're compiling your first PDF guide or looking to refine your ebook creation process, you'll find something valuable there.
#9 Repurpose Your Content into a Q&A or FAQ Section
Directly Addressing Your Audience’s Needs
Ever noticed how some questions keep popping up in your comments, emails, or during webinars?
That's gold waiting to be mined.
Creating a Q&A or FAQ section based on these recurring inquiries is an efficient way to tackle your audience's common questions or concerns directly.
The Why and How of Q&A/FAQ Content
Highlight and Solve Pain Points
The primary power of a well-crafted Q&A or FAQ section lies in its ability to zero in on and solve your audience's pain points.
This format offers a straightforward platform to address common challenges, debunk myths, and clarify complex ideas. When you answer the questions your audience is actually asking, you not only provide value but also build trust.
Enhance User Experience
An FAQ section on your website or within your content ecosystem improves the overall user experience. It serves as a self-help resource that allows visitors to find answers quickly without having to wait for a response from you.
This autonomy can enhance their perception of your brand and encourage them to explore your content further.
Boost SEO and Visibility
From an SEO perspective, a Q&A or FAQ section is a treasure trove. It naturally incorporates long-tail keywords and questions that people are typing into search engines.
By answering these questions directly, you improve your chances of appearing in search results and even snagging a coveted spot in Google's featured snippets.
Making the Most Out of Your Q&A/FAQ
Gather Real Questions
Start by compiling questions from your existing channels. Look at comments on your blog posts, social media interactions, and emails. These are the questions your content should address.
Keep It Organized and Accessible
Structure your Q&A or FAQ so that it's easy to navigate. Group related questions, use clear headings, and consider a searchable format if it’s on your website. Accessibility is key to ensuring your audience can find the answers they need.
Update Regularly
As your content evolves and your audience grows, new questions will emerge.
Keep your Q&A or FAQ section dynamic by regularly updating it with fresh questions and answers. This not only keeps your content relevant but also shows your commitment to engaging with and supporting your audience.
Remember, every question answered is a step closer to a more informed, engaged, and satisfied audience.
#10 Expand Your Content Horizons with Guest Posts and Contributed Articles
The Power of Sharing Your Voice Elsewhere
You've crafted content that resonates with your audience—why not share that value with even more people?
Repurposing your content as guest posts or contributed articles for other websites and publications can open doors to new communities, increase your visibility, and cement your status as an authority in your field.
Why Expanding Works
Reaching New Audiences
Every website, blog, or publication has its own established audience.
By contributing your content, you tap into a new pool of potential followers, readers, and customers. It's an opportunity to make a first impression on a fresh audience and draw them back to your own content ecosystem.
Building Valuable Backlinks
Backlinks are gold.
Backlinks not only drive direct traffic to your site but also boost your SEO ranking by signaling to search engines that other sites consider your content valuable and authoritative.
Each guest post or contributed article is a new backlink, enhancing your website’s visibility and searchability.
Establishing Thought Leadership
Sharing your expertise on reputable platforms reinforces your position as a thought leader in your niche. It shows you're not just another voice in the crowd but a trusted expert whose insights are sought after and respected.
This can elevate your brand and open up further opportunities for collaboration and growth.
Tips for Making Content Recycling Happen
Target the Right Platforms
Look for websites, blogs, and publications that align with your niche and values. Contributing to platforms where your ideal audience already hangs out can dramatically increase the impact of your guest post or article.
Customize Your Content
While you're repurposing existing content, it's crucial to tailor it to fit the style, tone, and audience of the platform you're contributing to.
This might mean tweaking your message or highlighting different aspects of your content to better resonate with the new audience.
Offer Unique Value
Even though you're repurposing content, ensure what you offer is unique and adds value to the host site. This could involve incorporating new data, insights, or examples that weren't included in your original content.
Don’t Forget to Link Back
Wherever possible, include a link back to your own site or related content. This not only aids in SEO but also guides interested readers to explore more of what you have to offer.
Repurposing your content as guest posts or contributed articles is an incredibly effective strategy to amplify your reach, build authority, and forge new connections.
By sharing your expertise and insights on different platforms, you not only enrich the broader conversation in your niche but also bring new audiences into your orbit.
Remember, each piece of content you create has the potential to open new doors—make sure you're giving it the chance to do so.
The Repurposing Revolution
We’ve taken quite the journey through the land of content repurposing, haven't we?
Why Repurpose? Let’s Recap
Repurposing content is not just about squeezing every last drop of value out of your hard work (although that’s a pretty great perk). And here are the benefits:
Maximizing Visibility
By transforming your content to suit different platforms and formats, you significantly increase the chances of it being seen, shared, and acted upon.
Engaging Diverse Audiences
Different folks prefer different strokes—some love reading, others enjoy listening or watching. Repurposing content ensures you're meeting your audience wherever they are, in the way they like best.
Strengthening Your Authority
Each piece of repurposed content is a new opportunity to showcase your expertise and establish yourself as a go-to resource in your niche.
Efficiency and Sustainability
Let's face it, constantly coming up with new content is exhausting. Repurposing lets you breathe new life into existing work, making your content strategy more sustainable over the long haul.
Your Mission, Should You Choose to Accept It…
Now it’s your turn.
Start with a piece of content you’re proud of and think about how it could find new life in a different format.
Experiment with various approaches—maybe turn a blog post into an infographic, or a series of posts into a webinar.
Pay attention to what resonates with your audience and what brings new faces into your community. Remember, there's no one-size-fits-all solution; the best strategy is the one that works for you and your audience.
And don’t forget, I’m here to help you along the way. Whether it's through the free resources available on my website, the comprehensive Content Creation Course, or the hands-off ‘Done For You’ Content Creation service, my goal is to make sure you have everything you need to succeed in your content repurposing endeavors.
Content repurposing is more than a strategy; it’s a mindset. It’s about seeing the potential in every piece of content to be more, do more, and reach further. So go ahead, dive in, and start repurposing. Your audience is waiting.
