Best Instagram Tactics for 2025
Instagram is one of the most popular social media platforms with over one billion monthly active users. And, it's not just a platform for sharing photos and videos. It's also a powerful marketing tool for businesses and influencers.
If you want to maximize your Instagram marketing efforts, then you need to be using the best tactics. And, that's what we're going to share with you in this blog post.
Keep reading to discover the best Instagram tactics of 2025.
1. Create Sharable Content
Sharable content is key when it comes to growth and branding on Instagram. But, what exactly is sharable content?
Sharable content is any type of content that your audience will find valuable, relatable, or entertaining. This could include anything from memes and quotes to blog posts and videos about your audience's pain points. Most of the time, sharable content is also content that people want to save for later.
The important thing is to create content that your audience will want to share with their friends and followers.
Examples of Sharable Content for Instagram
A funny meme that you know will make your followers laugh
A photo of something interesting or unique that you came across
A heartwarming story about something that happened to you or someone you know
An inspirational quote that speaks to you
2. Repurpose Your Best Content
One of the best ways to work smarter, not harder, on Instagram is to repurpose your best content.
For example, let's say you have a blog post that performs really well. You can then turn that blog post into an Instagram post, Reel, or video.
This will help you get the most out of your content and save you time in the process.
How to repurpose your content for Instagram
1. Choose an image that represents your blog post
The first step is to find an image that represents your blog post. This could be a photo you took, an image from the post itself, or even a quote or graphic you created.
2. Create a caption for your image
Once you have your image, it's time to create a caption. This is where you'll tell people about your blog post and why they should read it. Keep it short and sweet.
3. Use hashtags to promote your post
Hashtags are a great way to promote your blog post on Instagram. Use relevant hashtags so people can find your post.
4. Share your blog post link in your bio
Once you've created your Instagram post, be sure to include a link to your blog post in your bio. This is a great way to drive traffic to your website.
3. Utilize the Reels Format
One of the best features of Instagram is the Reels format. Reels are short, entertaining videos that you can create without showing your face.
You can use Reels to animate your static posts, create short how-to videos, or even just show off your personality.
And the best part is you can optimize your Reels for the algorithm.
However, creating high-quality video content can be time-consuming and expensive. And if you're not careful, it can also be a huge drain on your resources.
This is why many businesses are turning to easy reels. Easy reels are a great way to create high-quality video content without breaking the bank.
So, what are easy reels?
Easy reels are short, pre-recorded videos that you can use to promote your business. They're typically between 30 seconds and 2 minutes in length, and they can be used for a variety of purposes, such as:
Introducing your business
Showcasing your products or services
Sharing customer testimonials
Creating how-to videos
The best part about these video ideas is that you don’t have to show your face.
Faceless Reels
Easy reels ideas for your business that you can do without showing your face
1. Create a graphic reel
This is a great option if you're not comfortable being on camera or if you want to focus on your visuals. You can create a graphic reel by using slides, pictures, or even videos that you already have. Just put together a sequence that tells your story without relying on your voice or face.
2. Use screen recordings
Screen recording is a great way to show your audience what you're doing without having to appear on camera. You can use screen recordings to demo products, show off your work process, or even just give a tour of your office.
3. Use animation
If you're really not comfortable being on camera, you can always create an animated reel. This is a great option if you want to keep your face hidden but still show your personality. You can use different animation styles to create a unique reel for your brand.
4. Get creative with audio
Just because you're not on camera doesn't mean you can't use audio. You can use music, sound effects, or even just your own voice to create an engaging reel. Just make sure that the audio is high quality, so your audience can still understand what you're saying.
5. Use customer testimonials
Customer testimonials are a great way to show your audience that you're an authority in your industry. you can use them to build trust and show that you're an expert in what you do.
6. Use stock footage
You can always use stock footage if you don't have the time or budget to create your own videos. There are tons of great stock footage websites that you can use to find footage that's relevant to your business. Just be sure to choose footage that's high quality, so your audience can still see what you're trying to show them.
7. Use B-roll
B-roll is a great way to add visually interesting content to your reel without being on camera. You can use B-roll to show off your office and products, or even just to add some extra visuals to your graphic reel.
4. Collaborate With Other Accounts
Collaborating with other accounts is a great way to grow your following and reach a new audience.
There are a few different ways you can collaborate with other accounts. This could include going live together, doing a story takeover, or guest posting on each other's accounts.
Go live together
This could be done on Snapchat, Instagram, or even Facebook Live. This is a great way to reach a new audience and get people interested in your business.
Story takeover
This is where you take over someone else's story for a day and share your own content. This is a great way to get your content in front of a new audience and get people interested in what you have to say.
Guest post on each other's accounts
This is a great way to reach a new audience and get your name out there. So, collaborating with other accounts is a great way to do it if you're looking to grow your following and reach a new audience.
Collaborating with other accounts allows you to tap into their following and reach a whole new audience.
5. Be Consistent With Your Posting
If you want to see real results from your Instagram marketing efforts, then you need to be consistent with your posting.
Try increasing your posting frequency to gather data from your audience. For example, if you're currently posting once a day and you're getting 300 views, try posting twice a day and see if you get 600 views.
6. Engage With Purpose
When you're engaging with other accounts on Instagram, it's important to do it with purpose.
If you're a new account, then you should be engaging with accounts that are similar to yours. But, if you're an established brand, you should be engaging with your customers.
7. Use Hashtags That People Follow
One of the best ways to get your content seen by more people is to use hashtags that people actually follow.
Start by researching and finding the hashtags your ideal client follows. Then, use those hashtags in your posts.
How to research and find the hashtags your ideal client follows on Instagram
1. Use a hashtag research tool
There are a number of different hashtag research tools available online- such as Hashtagify and Keyhole.
These tools allow you to enter in a seed hashtag and then see related hashtags and the number of posts each one has. This is a great way to get ideas for new hashtags to use, and to see which ones are most popular with yourtarget audience.
2. Check out your competition
Take a look at the hashtags your competition is using and see if you can find any patterns. Are they using industry-specific hashtags? Hashtags related to their location? You can also use a tool like Instagram Insights to see which hashtags are driving the most engagement for a particular account.
3. Use hashtags in your posts
Once you've identified some potential hashtags to use, start incorporating them into your own posts. See which ones perform well and generate the most engagement.
You can also use hashtags to connect with other users in your industry or niche. By using relevant hashtags, you can make sure you're being seen by people who are interested in what you do.
4. Start using topics
You can add up to 3 Topic tags to your Reels—it is recommended to use tags from different categories to reach a larger audience.
How to use Topics on Instagram Reels:
Create a Reel
Add Topics when you are ready to publish (it’s below the Caption field)
Search for and select up to three topics that are relevant to your Reel.
Tap Done.
Topics can help your Reels reach a wider audience because they allow Instagram to show them to people who are interested in those topics, even if they don't follow you.
Here are some tips for using Topics effectively:
Choose topics that are specific to your Reel and its content.
Use a variety of topics to reach a broader audience.
Avoid using too many general or popular topics.
Update your Topics as you create new Reels.
5. Monitor your results
Keep track of the hashtags you're using and the results you're getting. This will help you fine-tune your strategy and ensure you're using the most effective hashtags for your business.
Hashtags can be a great way to reach new audiences on Instagram- but it's important to do your research and use them correctly. By following these tips, you can be sure you're using the right hashtags to connect with your ideal client.
8. Use All of the Features
Instagram is constantly rolling out new features and it's important to take advantage of them all.
This could include anything from using Instagram Stories to posting videos or optimizing your social content for search. By using all of the features, you'll be able to reach more people and grow your following.
9. Run Contests and Giveaways
Contests and giveaways are a great way to increase engagement and grow your following.
You can run a contest or giveaway by asking people to like and comment on your posts, or even share your posts with their friends.
10. Partner With Influencers
Partnering with influencers is a great way to reach a new audience and grow your following.
You can partner with influencers by having them promote your product or service, or even by guest posting on their account.
These are just a few of the best Instagram tactics that you should be using in 2023.
So, start implementing them today and you'll be sure to see some great results.