If you’re a B2B founder, consultant, or sales-led company, you’ve probably asked: “Should I focus on LinkedIn or Facebook for marketing?”

Both platforms are powerful, but they serve different purposes. The right choice depends on your goals, audience, and resources. In this guide, I’ll break down the key differences so you can choose confidently.

Why This Comparison Matters

Most businesses don’t have the time (or budget) to master every channel. If you spread yourself too thin, you end up with scattered results.

Instead, think of your marketing energy like a spotlight — when you shine it in the right place, the impact multiplies. For B2B companies, that spotlight is usually on LinkedIn. But let’s look at the data.

Quick Comparison: LinkedIn vs Facebook

Here’s a side-by-side look at the two platforms:

Audience: Who Are You Talking To?

• LinkedIn: 4 out of 5 members drive business decisions. You can filter by job title, company size, or industry. Perfect for B2B targeting.

• Facebook: Largest user base in the world, but primarily consumer-focused. Great if you sell products or want broad awareness.

👉 If your goal is quality B2B conversations, LinkedIn wins.

Content That Works on Each Platform

LinkedIn thrives on:

• Authority posts (insights, frameworks, industry POV)

• Storytelling posts (why you do what you do, founder moments)

• Proof posts (case studies, results, client wins)

• Conversation prompts

Facebook thrives on:

• Ads driving to lead magnets or landing pages

• Group discussions (niche communities still thrive here)

• Visual content (lifestyle images, events, live streams)

👉 Both can work, but only LinkedIn naturally supports B2B buyers in “work mode.”

Ads: Cost vs Quality

• LinkedIn Ads: Expensive (CPC often $8–12+) but hyper-targeted to decision-makers. ROI comes from fewer, higher-quality leads.

• Facebook Ads: Cheaper (CPC $1–3) but leads often need more qualification for B2B. Better for broad top-of-funnel.

👉 If you’re early stage and scrappy, start organic on LinkedIn. If you have budget and want awareness, layer in Facebook.

Sales Alignment

Here’s where LinkedIn shines:

• Your marketing content warms prospects.

• Your sales team uses those posts in outreach.

• Decision-makers are already primed before the call.

Facebook doesn’t have that same professional “bridge” between marketing and sales. It’s great for events and broad reach, but LinkedIn directly supports your pipeline.

Read more about the Benefits of LinkedIn for B2B Business

Case for LinkedIn (with Proof)

• LinkedIn drives 46 percent of social traffic to B2B sites

• 65% of B2B companies report LinkedIn delivers their highest ROI.

• Companies using LinkedIn strategically book more qualified calls in less time.

When I work with B2B teams, they want to know how to use LinkedIn for B2B lead generation and the fastest wins almost always come from LinkedIn because it matches the buyer’s mindset: they’re there for business.

When Facebook Makes Sense

There are cases where Facebook still wins:

• Recruiting for local talent (via groups).

• Building communities for coaching or membership businesses.

• Selling low-ticket or consumer-facing products.

If you run a hybrid B2B/B2C business, you may want a presence on both. But if resources are limited, start with LinkedIn.

How to Choose (3 Quick Questions)

Ask yourself:

1. Who is my buyer?

   • If it’s a business decision-maker → LinkedIn.

   • If it’s a consumer or community → Facebook.

2. What’s my offer?

   • High-ticket, consultative, or SaaS → LinkedIn.

   • Consumer goods, events, memberships → Facebook.

3. What’s my budget and bandwidth?

   • Limited team → LinkedIn organic.

   • Ad budget for awareness → Facebook + LinkedIn.

Tools & Templates to Make LinkedIn Work

If LinkedIn is the right choice, the next question is: “How do I start posting without wasting hours?”

That’s where the DIY Starter Kit comes in:

• 15 ready-to-use post templates (authority, storytelling, proof, engagement).

• Profile optimization guide.

• Messaging scripts for DMs.

• Daily engagement checklist (15 minutes a day).

With this, you don’t need to guess. Just plug in and go.

TL;DR

• LinkedIn = best for B2B leads, trust, and sales alignment.

• Facebook = better for B2C, communities, and broad reach.

• Ads: LinkedIn costs more but delivers higher-quality leads.

• If you’re B2B, prioritize LinkedIn. Add Facebook later if it fits your funnel.

👉 Want to shortcut setup? Grab the DIY Starter Kit