Get Better Leads on LinkedIn With These Tips

Get tips on how to position yourself on LinkedIn so your ideal client follows you and messages you first!

How do I Get More Followers on LinkedIn?

November 16, 20254 min read

If your average deal is 10k+, you are asking the wrong question.

You do not need "more followers".
You need more of the right people seeing the right ideas often enough that they trust you when it is time to buy.

Here is how I would approach it if I was running your LinkedIn like a sales channel, not a popularity contest.

1. Treat your profile like a landing page, not a CV

Most profiles are an online resume. That is why they do not convert.

Fix that first.

  • Headline: who you help, with what, and the business outcome
    (not just job title)

  • About section: short problem, your point of view, proof, clear next step

  • Featured: 1 or 2 offers, 1 case study, 1 strong post

  • Banner: one clear promise and a call to action

If a stranger from your ideal account lands on your profile today, can they answer in 10 seconds:
"Is this for me, why should I care, what should I do next?"

If not, that is the real bottleneck, not follower count.

2. Get uncomfortably specific about who you want following you

When every client is worth 10k or more, 500 of the right people beats 50,000 random followers.

Define:

  • 3 to 5 job titles that actually sign or influence your deals

  • 10 to 20 target accounts or account types

  • 3 core problems they wake up thinking about

Every post should make at least one of those people feel
"That is exactly my situation."

If your content could be posted by any generic agency, it will not move real pipeline.

3. Use a simple content system, not random inspiration

You do not need to post 3 times a day.
You need consistent, predictable signal.

Try this weekly rhythm:

  • 1 "Problem" post
    Show you understand the specific pain and context of your buyer

  • 1 "Perspective" post
    Challenge how they are currently thinking about that problem

  • 1 "Proof" post
    Case study, client story, numbers, screenshots, internal process

People follow what feels useful, honest, and repeatable.
Not marketing fluff.

4. Engage like a peer, not a broadcaster

If you want serious buyers to follow you, show up in their world:

  • Comment thoughtfully on posts from your ICP and partner accounts

  • Add depth, not "Great post"

  • Share quick examples from your clients or your own team

  • Message new connections with context, not a pitch

Followers grow fastest when people think,
"This person is actually helpful in the comments, I want more of this in my feed."

5. Activate your team as a distribution engine

If you have a team and you are the only one posting, you are leaving reach on the table.

At minimum:

  • Give your team 1 or 2 posts a week they can comment on from their own profiles

  • Share a simple internal guideline: who we serve, what we say yes to, what we avoid

  • Get 1 subject matter expert on your team to co create content with you once per month

You want your company to show up as a cluster of smart humans, not one lone marketer shouting into the void.

6. Make LinkedIn part of your sales process

This is where most leaders stop.
They post, gain some followers, and then nothing connects to pipeline.

Connect it directly:

  • Add "Follow me on LinkedIn for X" to your proposals, email signatures, and onboarding

  • Build a habit of sending 1 relevant post when you follow up with a prospect

  • Reuse proven posts in your nurture emails and webinars

Now followers are not a vanity metric.
They are a warm audience that keeps seeing your thinking between sales conversations.

If you want a plug and play system

If you are ready to treat LinkedIn like a proper sales channel, not a random posting experiment, I built something for exactly this.

The Sell on LinkedIn Kit gives you:

  • ICP and offer worksheets so your content actually targets buyers

  • Post templates for problem, perspective, and proof content

  • Connection, follow up, and DM scripts that feel human, not spammy

  • A simple weekly workflow you or a team member can run

You can check it out here: jameelaghann.com/sell-on-linkedin-kit

More followers will come.


Focus on building a following of the people who can actually sign a five or six figure contract with you.


Hi👋🏾 I’m Jameela, and I help B2B companies build their first scalable marketing engine. One that earns trust, attracts better-fit leads, and delivers consistent growth without hiring a full marketing team!

Jameela Ghann

Hi👋🏾 I’m Jameela, and I help B2B companies build their first scalable marketing engine. One that earns trust, attracts better-fit leads, and delivers consistent growth without hiring a full marketing team!

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Hi! I'm Jameela

I help B2B founders, consultants, and small teams use LinkedIn to build a steady pipeline of clients without burning out on endless posting or guesswork.

  • I break LinkedIn into simple steps and systems you can actually follow.

  • What I share comes from real client results, not generic “growth hacks.”

  • You’ll learn how to attract clients consistently, without living on LinkedIn all day.