How do I Get More Followers on LinkedIn?
If your average deal is 10k+, you are asking the wrong question.
You do not need "more followers".
You need more of the right people seeing the right ideas often enough that they trust you when it is time to buy.
Here is how I would approach it if I was running your LinkedIn like a sales channel, not a popularity contest.
1. Treat your profile like a landing page, not a CV
Most profiles are an online resume. That is why they do not convert.
Fix that first.
Headline: who you help, with what, and the business outcome
(not just job title)About section: short problem, your point of view, proof, clear next step
Featured: 1 or 2 offers, 1 case study, 1 strong post
Banner: one clear promise and a call to action
If a stranger from your ideal account lands on your profile today, can they answer in 10 seconds:
"Is this for me, why should I care, what should I do next?"
If not, that is the real bottleneck, not follower count.
2. Get uncomfortably specific about who you want following you
When every client is worth 10k or more, 500 of the right people beats 50,000 random followers.
Define:
3 to 5 job titles that actually sign or influence your deals
10 to 20 target accounts or account types
3 core problems they wake up thinking about
Every post should make at least one of those people feel
"That is exactly my situation."
If your content could be posted by any generic agency, it will not move real pipeline.
3. Use a simple content system, not random inspiration
You do not need to post 3 times a day.
You need consistent, predictable signal.
Try this weekly rhythm:
1 "Problem" post
Show you understand the specific pain and context of your buyer1 "Perspective" post
Challenge how they are currently thinking about that problem1 "Proof" post
Case study, client story, numbers, screenshots, internal process
People follow what feels useful, honest, and repeatable.
Not marketing fluff.
4. Engage like a peer, not a broadcaster
If you want serious buyers to follow you, show up in their world:
Comment thoughtfully on posts from your ICP and partner accounts
Add depth, not "Great post"
Share quick examples from your clients or your own team
Message new connections with context, not a pitch
Followers grow fastest when people think,
"This person is actually helpful in the comments, I want more of this in my feed."
5. Activate your team as a distribution engine
If you have a team and you are the only one posting, you are leaving reach on the table.
At minimum:
Give your team 1 or 2 posts a week they can comment on from their own profiles
Share a simple internal guideline: who we serve, what we say yes to, what we avoid
Get 1 subject matter expert on your team to co create content with you once per month
You want your company to show up as a cluster of smart humans, not one lone marketer shouting into the void.
6. Make LinkedIn part of your sales process
This is where most leaders stop.
They post, gain some followers, and then nothing connects to pipeline.
Connect it directly:
Add "Follow me on LinkedIn for X" to your proposals, email signatures, and onboarding
Build a habit of sending 1 relevant post when you follow up with a prospect
Reuse proven posts in your nurture emails and webinars
Now followers are not a vanity metric.
They are a warm audience that keeps seeing your thinking between sales conversations.
If you want a plug and play system
If you are ready to treat LinkedIn like a proper sales channel, not a random posting experiment, I built something for exactly this.
The Sell on LinkedIn Kit gives you:
ICP and offer worksheets so your content actually targets buyers
Post templates for problem, perspective, and proof content
Connection, follow up, and DM scripts that feel human, not spammy
A simple weekly workflow you or a team member can run
You can check it out here: jameelaghann.com/sell-on-linkedin-kit
More followers will come.
Focus on building a following of the people who can actually sign a five or six figure contract with you.


