Beyond Referrals · LinkedIn Engine
An implementation cohort for professional services teams that want predictable growth without hiring a full-time marketer. Your team builds the system with me, week by week, and keeps it when we're done.
Cohort spots are limited so implementation support stays high. Apply here. If it's a fit, you'll be invited to book a call.
If it's a fit, you'll be invited to book a call. If it isn't, I'll tell you and point you somewhere more useful.
The problem
They aren't predictable, you can't control them, and they don't scale on command. Most service firms try to “do LinkedIn” to fix that, and end up with:
If LinkedIn is going to become a real channel, it needs a system behind it.
What this builds
Fit
Typical industries: legal, clinics, coaching, consulting, professional services, and boutique agencies.
This program works when the implementer has access and leadership supports the process.
The 8-week build
Week 1
Define your positioning, offer angles, and the rules for who gets invited to book a call.
Week 2
Build the page and copy that turn interest into applications, plus a booked-call page that reduces no-shows.
Week 3
Install a weekly cadence and post templates that drive action, not thought leadership for its own sake.
Week 4
Set up UTMs, define conversions, and create a weekly scorecard tied to booked calls.
Week 5
Build a simple pipeline and ownership rules so no lead disappears and follow-up is consistent.
Week 6
Install confirmations, reminders, and “didn't book yet” follow-up so interest actually turns into meetings.
Week 7
Learn to set up and run LinkedIn ads that support this funnel. You build the campaigns, and I review them before launch.
Week 8
Create a plan to reuse the same message and offer across email, blog, and other platforms without multiplying the work.
What's included
Implementation-focused sessions. You leave each one with the week's piece built or nearly built.
A standing time to get unstuck on blockers between sessions.
Examples for every step, so nobody starts from a blank page.
Submit your work and get specific notes, so you always know what to fix next.
30 minutes with the owner to lock in the offer, the goals, and decision rights.
30 minutes to review the system, the numbers, and what to run next.
Requirements
Led by Jameela Ghann, CM. Chartered Marketer and B2B marketing lead. I run every live build session and review every submission myself.
If you don't have these in place, you won't get the outcome. Sort them out first, then apply.
Questions
Both, in different roles. A team member (a marketing coordinator, comms lead, admin, or intake person) does the weekly implementation. The owner acts as sponsor: they join a 30-minute kickoff in week 1 and a 30-minute final review in week 8, and they make the decisions the implementer can't make alone.
No. Week 5 sets up a simple lead pipeline with clear ownership rules, and it can live in a spreadsheet. If you already have a CRM, we build it there instead.
No. In week 7 your team learns to set up and run LinkedIn ads that support this funnel. Your team builds the campaigns, and I review them before launch. If you'd rather hand ads off entirely, that's a separate engagement.
Plan for 2 to 4 hours a week for 8 weeks from the implementer, including the weekly 90-minute live build session. The owner's time is two 30-minute touchpoints plus quick decisions along the way.
Good. You'll move faster. Most teams that post consistently are still missing the parts that turn attention into calls: a clear offer, an application path, follow-up, and tracking. That's what this program installs.
Buyers in so-called boring industries still have problems, questions, and deadlines. Content that answers those plainly is what earns calls. Clear and specific beats clever.
Apply
Apply to the Beyond Referrals LinkedIn Engine. If it's a fit, you'll be invited to book a call.
