Turn LinkedIn interest into qualified booked calls in 8 weeks.

Apply Below. If it’s a fit, you’ll be invited to book a call.

What is your role in the company?

What is the name of your business?

Do you have a website?

Our most successful clients are already selling their services and have top-tier sales and business processes. They work with me to install a reliable LinkedIn marketing system that works for 50+ professional service businesses in North America and Europe to reach their ideal business clients so they can close more deals. Depending on your business deal size, we provide a specific roadmap to get you closer to where you want to be.

What is your typical engagement value?

We want to make sure our team can get back to you as soon as possible to assist you. To make it easier for us to get back to you:

What is your name and contact info?

Lastly, if you qualify, and this engagement makes sense can you and your team invest a minimum of $4,500 and 2 - 4 hours a week into growing your business?

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WATCH TO LEARN MORE ABOUT the Beyond Referrals LinkedIn Engine

This is an implementation cohort for professional service teams that want predictable growth, without hiring a full-time marketer.

Cohort spots are limited to keep implementation support High.

Referrals are great, until they're not.

They are not predictable, they are not controllable, and they do not scale on command. Most service firms try to “do LinkedIn” to fix that and end up with:

  • inconsistent posting and random content

  • vague offers that attract the wrong people

  • conversations that never convert into booked calls

  • no clear follow-up process

  • no visibility into what is working

If LinkedIn is going to become a real channel, it needs a system behind it.

What this builds

In 8 weeks, your team installs a LinkedIn-to-booked-call system that includes:

  • clear positioning and offer angles (so you stop sounding like everyone else)

  • a simple conversion path (landing page to application)

  • an application process that filters for fit, then routes qualified people to book

  • a LinkedIn content system designed to create qualified interest

  • lead handling and follow-up workflows that increase booked calls

  • website tracking and a weekly dashboard tied to booked calls

  • a LinkedIn ads setup playbook, so your team can launch and manage campaigns with confidence

  • a repeatable process to extend the same system into other channels later

Most Importantly:
This is not a content course. It’s a system install.

Who this is for:

Typical industries: legal, clinics, coaching, consulting, professional services, boutique agencies.

  • sell high-value services where trust matters

  • want to generate leads beyond referrals

  • have someone on the team who can implement (marketing coordinator, comms, admin, intake)

  • can commit 2 to 4 hours per week for 8 weeks

  • want booked calls, not vanity metrics

What you’ll do each week

8-week build

Everything We'LL Cover

Week 1: Offer spine + qualification flow

Define your positioning, offer angles, and the rules for who gets invited to book a call.

Week 2: Landing page + application-first funnel

Build the page and copy that turns interest into applications, plus the booked call page that reduces no-shows.

Week 3: LinkedIn organic system

Install a weekly cadence and post templates that drive action, not “thought leadership for fun.”

Week 4: Website tracking + dashboard

Set up UTMs, define conversions, and create a weekly scorecard tied to booked calls.

Week 5: Lead handling (no CRM required)

Build a simple pipeline and ownership rules so no lead disappears and follow-up is consistent.

Week 6: Follow-up sequences that increase booked calls

Install confirmation, reminders, and “didn’t book yet” follow-up so interest actually schedules.

Week 7: LinkedIn ads training and setup

Learn how to set up and run LinkedIn ads that support this exact funnel. You build the campaigns, we review before launch.

Week 8: Repeat across channels

Create a replication plan so the same message and offer can be reused across email, blog, and other platforms without multiplying work.

What’s included

Cohort size is capped so you get real support

  • Weekly 90-minute live build session (implementation-focused)

  • Weekly office hours for blockers

  • Templates, scripts, checklists, and examples for every step

  • Structured feedback through submissions (so you always know what to fix next)

  • Owner sponsor touchpoints:

    • 30-minute kickoff (Week 1)

    • 30-minute final review (Week 8)

Who Should Not Join

  • If you want someone to run your marketing for you, this is not it.

  • If you cannot update your website, you will get stuck.

  • If the owner will not sponsor decisions, implementation stalls.

This program works when the implementer has access, and leadership supports the process.

Requirements to join.

You need:

  • a website you can update (or a developer who can implement changes within 48 hours)

  • access to the LinkedIn page and posting account(s)

  • ability to create or access a LinkedIn ads account

  • willingness to use a simple lead pipeline (CRM optional)

  • an owner sponsor who will show up for kickoff and final review

If you do not have these, you will not get the outcome.

Don’t wait until your Leads Dry Up.

STILL NOT SURE?

Frequently Asked Questions

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Is this for the owner or the team member?

Both. The team member implements. The owner sponsors key decisions. That’s why it works.

Do we need a CRM?

No. We set up a lead handling system that can works without a CRM and becomes CRM-ready if you add one later. I have recommended plug-and-play systems on my preferred CRM that I will use during the training.

Will you run our LinkedIn ads?

No. Your team will run them. We provide the framework, templates, and review your setup so you can launch confidently and manage it week to week. My team and I provide paid ads management, but this is outside the scope of this engagement.

How much time does this take?

Plan for 2 to 4 hours per week for the implementer. Leadership time is minimal (two 30-minute touchpoints).

What if we already post on LinkedIn?

Great. Posting is not the goal. Converting interest into qualified booked calls is the goal. We tighten the system behind your content.

What if our industry is “boring”?

Boring industries win on clarity and trust. That is exactly what this system is built for.

Ready to move beyond referrals?

Apply to the Beyond Referrals LinkedIn Engine.

If it’s a fit, you’ll be invited to book a call.

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